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How Are Brands Really Using Video?


Thursday, July 24, 2014 from 8:00 AM to 10:00 AM (PDT)

How Are Brands Really Using Video?

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Member Admission Ended Free  

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Event Details

The lines are blurring between commercials and content, between TV and online.  No medium is better at connecting with the hearts and minds than video—but what does “video” even mean in a constantly shifting landscape with people consuming it so many ways in so many situations? Where should it fit into marketer’s plans? How can we really take advantage of its impact? How do we make sure the right people see it at the right time?  
There are many ways to answer these questions and they require many perspectives. That’s why sfBIG has pulled together this amazing panel of the best and brightest from all corners of our industry—the brand-side, the media side, the creative side and the delivery side. Join us to expand your mind, learn how the smartest marketers around are driving results with multi-channel video, and have a bagel.
Keynote speaker:
Wendell Wenjen, VP Business Development from Simulmedia, the pioneer and market leader in audience-based advertising on TV. Simulmedia marries the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting. Wendell was formerly the Director of Smart TV Advertising and Interactive TV Platforms at LG Electronics.
David Toner, Director of Integrated Marketing at Shutterfly
Uwe Hook, most recently Client Director, Investment at Initiative
Adam Harris, Vice President of Product Strategy at Collective
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Have questions about How Are Brands Really Using Video?? Contact www.sfBIG.org

When & Where

The Palace Hotel
Ralston Room (1st Floor)
2 New Montgomery St
San Francisco , CA 94105

Thursday, July 24, 2014 from 8:00 AM to 10:00 AM (PDT)

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sfBIG is the premier organization for connecting with the interactive community in the San Francisco Bay Area and beyond. Membership with sfBIG gives you a chance to:


  • Chance to listen to the brightest and most accomplished minds in our industry discuss popular topics that will surely prepare them for future professions.



  • Opportunity to socialize and network with an extremely influential group of professionals from some of the Bay Area’s most exciting companies.
  • Access to the sfBIG membership directory and social media presences for additional communication opportunities.
  • FREE access to BIG GIG job postings on the sfBIG website (a $75 value).



  • FREE admission to most sfBIG events and discounted admission for sfBIG events that require a ticket (such as the Hal Riney Icons of Marketing event).
  • Discounted tickets to other industry events in the Bay Area



  • Opportunity to get involved in the organization and give back to our great community.
  Contact the Organizer
How Are Brands Really Using Video?
San Francisco , CA Events Networking Business

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