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Hooked: Understanding Habit-Forming Technology

IEFF

Tuesday, September 24, 2013 from 5:30 PM to 8:00 PM (PDT)

Palo Alto, CA

Hooked: Understanding Habit-Forming Technology

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IEFF Member or Guest Ended Free  

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Event Details

Hooked: Understanding Habit-Forming Technology

This talk is a must for anyone creating technology based products.
 
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal Workshop
Nir Eyal, a two-time Silicon Valley entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the Hook Model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive engagement. Habit design is a super power. If used for good, habit design can enhance people’s lives with entertaining and even healthful routines. If used for evil, habits can quickly turn into wasteful addictions.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.
 
The talk will be delivered in English and is open to IEFF members and guests. 
Have questions about Hooked: Understanding Habit-Forming Technology? Contact IEFF

When & Where


Oshman Family JCC
3921 Fabian Way
Palo Alto, CA 94303

Tuesday, September 24, 2013 from 5:30 PM to 8:00 PM (PDT)


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Organizer

IEFF

The IEFF is a platform for networking, ideas exchange and mutual assistance for Israeli executives and entrepeneurs residing in the Silicon Valley.

Please note that the IEFF is an INVITATION-ONLY group. If you'd like to join please ask an existing member to sponsor you for membership.

You're welcome to join this group if you:

1. Speak Hebrew (enough to get by is ok)

2. Live in the Silicon Valley or here often

3. Are currently, were or thinking about becoming an enterprenuer. Local executives are welcome too. Investors will be accepted on a case by case basis... :)

4. Know someone who is already a member who can act as your reference

5. Most importantly - you must be willing to help your fellow members and support the activites of the group

If all five guidelines apply to you please send a request via linkedin and we'll look forward to seeing you in one of our upcoming meetings!

 

  Contact the Organizer

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