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NJ Small Business Development Center at The College of New Jersey

Holistic Marketing - Combining Traditional and Digital Marketing Techniques

America's Small Business Development Center @ The College of NJ

Wednesday, September 17, 2014 from 6:00 PM to 9:00 PM (EDT)

Ewing Township, NJ

Holistic - Combining Traditional and Digital Marketing...

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Holistic Marketing Ended $39.00 $0.00

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Event Details

Today's business are experiencing a bewildering array of challenges, but also a growing variety of opportunities.  If your business is not getting positive results from marketing that used to work in the past, it is likely that you need a new framework and some more contemporary tools.  Although techniques have changed, the fundamentals still apply, and with new digital channels and social media platform appearing daily, it's crucial to be smart about investing marketing dollars and energy.

Using concepts from holistic and integrated marketing, this workshop will help you find a balance between the traditional principles of marketing and the new digital tools are available to all.    

Author and instructor Michael Barry of Princeton Creative Marketing LLCa company offering creative and out-of-the-box thinking to help companies grow and prosper, often speaks on the topic of Holistic marketing.  In this workshop, designed to help business owners focus on real business needs, you will:  

  1. Discover how traditional marketing techniques have reappeared, albeit with different names, inthe new digital marketplace
  2. Understand what authenticity, engagement, SEO and Social Media mean for business owners
  3. Understand how the 4C's of holistic marketing (consumer, cost, communication, covenience) have replaced the traditional 4P's of marketing (product, price, place, promotion)

Holistic marketing doesn't mean you have to change who you are or what your company does, but it does mean you have to take a fresh look at your marketing.  This workshop will give you the practical tools needed to do just that.  
Have questions about Holistic Marketing - Combining Traditional and Digital Marketing Techniques? Contact America's Small Business Development Center @ The College of NJ

When & Where


The College of New Jersey
2000 Pennington Rd
Loser Hall - Room 106
Ewing Township, NJ 08628

Wednesday, September 17, 2014 from 6:00 PM to 9:00 PM (EDT)


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Organizer

America's Small Business Development Center @ The College of NJ

ABOUT US:
America's SBDC network (www.njsbdc.com) is the premier provider of comprehensive services and programs for midsized businesses in New Jersey. The organization, which consists of 11 centers statewide, helps businesses expand their operations, manage their growth or start ventures. The New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, the State of New Jersey, and The College of New Jersey. SBA's funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting 609-771-2947.

Are you a TCNJ employee who'd like to receive the college discount for yourself and another TCNJ employee? Please send us the details of your unique circumstances. We are happy to make special arrangements if we can.

CONTACT INFO:
(609) 771-2947
or events@sbdcnj.com

  Contact the Organizer
2009 U.S. Small Business Administration Innovation Excellence Service Award Winner
NJSBDC @ TCNJ | 2000 Pennington Avenue | P.O. Box 7718 | Ewing, NJ 08628 | 609-771-2947 | info@sbdcnj.com | www.sbdcnj.com

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