Content Marketing has become all the rage in inbound marketing. All too often though, it seems we’re talking all about the “why” but not much about the “how”. For our March educational event, we’ll be answering the question of “How do you actually do content marketing?” This panel-style session features three content marketing experts from diverse background who will give attendees their take on what makes a successful content marketing campaign. We plan to leave you with takeaways that you can use to get the best return on your content marketing investment.As always, our monthly educational event in March will be on the second Tuesday of the month. We’ll have networking from 5:00 to 5:30, an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!
Amy Rosenberg is President of Veracity (formerly Rosenberg Marketing), an integrated marketing firm providing traditional content in a digital world. Having handled the PR (as in Public Relations) for SEMpdx for the last 5 years, Amy will provide the PR perspective to the presentation.
Michael Cottam is an SEO consultant perhaps best known for his work with Visual Iteneraries. Michael is also a board member at SEMpdx with SEO experience that spans decades. At this monthly session, Michael will be representing the “traditional SEO” perspective.
Nathan Issacs is the owner of 7G Media, a video marketing company right here in Portland. Nathan is also a board member of SEMpdx, making him our de facto videographer. You’ve probably seen him shooting video or taking pictures at our events. Nathan will be representing an incredibly interesting facet of content marketing, video!
When & Where
Search Engine Marketing Professionals of Portland
is a non-profit organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.