9:00am – 9:30am - Registration and networking
9:30am – 11:00am - Hit the Road: 2nd Gen Content for Travel/Tourism/Hospitality Companies
Panel discussion: Keeping content fresh & compelling – how much, how often, how personal, and how to supplement. The genesis for this idea was wondering how, if every service-related company is writing destination- based content to use on Twitter, to both set yourself apart and avoid reinventing the wheel. What is 2nd generation content development for the travel/tourism/hospitality business? How can you maximize multiple locations without being redundant (or too micro)? How do you scale?
Russell Sauve, The Fox Theatre
Michael Erickson, Fifth Group Restaurants
Nick Ayres, Intercontinental Hotels Group
Ashley Payne, Georgia Aquarium
(Moderated by Susan Barry, Hive Marketing and The Frugal Hostess)
11:00am – 12:00pm - Table Talk: Social Media Tips and Tricks After the panel discussion, the group will break out and discuss/workshop favorite tips and tricks for using social media in their businesses, with help from the panelists.