Imagine showing up at a high stakes poker game – without knowledge of the rules of the game. How could you score a winning hand if you didn’t know what winning looked like? So it is with the game of content marketing. Without a decisive strategy, your content marketing efforts could fold – and cost you your seat at the table.
The Content Marketing Institute's 2014 Benchmark Report found that 84% of marketers who say they are ineffective at content marketing admit that they lack a strategy. So why are so many marketers playing the game without a strategy for winning? Find out what obstacles marketing departments face when creating a strategy and why many B2B marketers are dealt a hand that won't beat the odds.
Join us as we provide insight into best-in-class strategies as well as practical, how-to tips and innovative technologies so you can bring home the pot with your content marketing efforts.
Shannon Rentner, Fractional CMO & Content Marketing Strategist, Trainer and Speaker.
Attract, Engage, Convert: When it comes down to it, digital marketing builds relationships. Shannon's mission is to help organizations engage with prospects and customers throughout the entire buying journey. Strategic Content Marketing does just that by converting an organization's extensive knowledge, experience and distinctive voice into online clout and influence.
With more than 20 years of marketing, creating, managing and teaching content, Shannon's experience includes building marketing strategies for B2B technology companies across multiple industries. Shannon brings the strategic vision that companies need to get the most out of their digital marketing efforts.
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When & Where
Hire Profile, Inc.
Hire Profile is a creative resources firm that places the right marketing, advertising, and design experts into the right environments to help client relationships thrive. We provide creative talent on a short and long-term basis and also conduct permanent searches. For more information on our staffing and recruiting services, please visit us at www.hire-profile.com.