Contrary to popular belief, business development (BD) responsibility doesn't rest solely on a firm's BD professionals. Business developers focus on securing NEW clients. REPEAT work comes—in large part—from the work of Project Managers (PMs).
Those PMs who engage successfully in BD don't fit a single personality type. Rather, they possess certain inherent traits and routinely engage in practices that position them and their companies for greater opportunities with clients. PMs who learn how to develop business with clients are a valued asset in today's economy—and often will be promoted more quickly than those who don't "bring in the work."
Through an interactive discussion, participants will identify the business development habits employed by successful Project Managers, discover how marketing and BD professionals can foster these habits and traits among PMs, and learn how PMs can incorporate critical BD activities into their client- and project-related responsibilities.
This program is designed to bring PMs, principals, business developers, and marketing staff together to develop a strategy that gets the whole firm involved in building the business.
When & Where
SMPS Los Angeles
The Society for Marketing Professional Services (SMPS) is a national, non-profit organization whose mission is to advocate for, educate and connect leaders in the building industry. The Los Angeles Chapter, known as SMPS/LA, advances that mission by providing tools for career advancement and building business through educational training, client-based programming, networking events and much, much more!