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Heroes and Underdogs: How Content Marketing Levels the Playing Field

BMA Carolinas

Wednesday, March 13, 2013 from 11:30 AM to 1:00 PM (EDT)

Charlotte, NC

Heroes and Underdogs: How Content Marketing Levels the...

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Ticket Type Sales End Price Fee Quantity
Member Ended $20.00 $0.00
Non-Member Ended $35.00 $0.00
Early Register: Non-Member Ended $30.00 $0.00
Early Register: Member Giveaway (limit 10) Ended $20.00 $0.00
Event Sponsorship
• 5 minutes at the podium • Inclusion of brand on promotional material • Free ticket to that event • List of all attendees (members & non-members) • Display area at the event
Ended $250.00 $0.00

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Event Details

Heroes and Underdogs: How Content Marketing Levels the Playing Field 
Carla Johnson, Principal at Type A Communications


Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. As a result, marketers need to create an effective strategy for this new environment and content marketing is proving to be the key. But content marketing is more than publishing white papers, posting, tweeting and pumping out YouTube videos. It requires a thoughtful approach that reflects the social nature of business today, and how to connect with customers in meaningful, relevant ways. During this session you'll learn:

 

             The importance of tying content marketing to business objectives

 

             Why you need to create content with context

 

             How to create measurement with meaning


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Speaker:


Carla has a 20+ year career helping companies tell better stories. Since launching her agency,
Type A Communications, in 2001, she has helped organizations build stronger brand engagement through content marketing and storytelling. Her clients have included companies such as Motorola Solutions, Sybase, VMware, TeleTech, Encana Oil & Gas, the U.S. Army Corps of Engineers, the Business Marketing Association and numerous other multi-national corporate, government and nonprofit organizations. Carla’s a consultant to the Content Marketing Institute, a frequent speaker, contributing author to the book, “Advice From the Top: The Expert Guide to B2B Marketing,” and writes articles on the power of storytelling, content marketing and B2B marketing for CMSwire and other high-tech, industrial and business audiences. Follow her on Twitter @carlajohnson.

 

Have questions about Heroes and Underdogs: How Content Marketing Levels the Playing Field? Contact BMA Carolinas

When & Where


Bonterra Wine & Dining Room
1829 Cleveland Avenue
Charlotte, NC 28203

Wednesday, March 13, 2013 from 11:30 AM to 1:00 PM (EDT)


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Organizer

BMA Carolinas

The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.

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