San Francisco, California
London, United Kingdom
The famous American General, Douglas MacArthur said that "rules are mostly made to be broken and are too lazy for the lazy to hide behind." The same can be said for writing and blogging. There are a whole host of "rules" that writers tend to shift to, and they get drilled into you by the news you read, magazines you flip through and classes you take in school - have a central argument or thesis, pretend the reader knows nothing, use an active voice and avoid the first person. But why? Why are such restrictions taught in journalism school and pounded into us? Humans are a social species and enjoy telling and hearing a good story, which is how history was first shared. Science can be boring to some people, but if framed within a personal story and made relatable, it can have much more of an impact. This session, proposed and moderated by David Manly and Jeanne Garbarino, will delve into the often neglected writing style and demonstrate how to use personal experiences to make your posts and articles more engaging, engrossing and exciting for the reader. The official hashtag for the session will be #MySciStory.
When & Where
Woods Hole Oceanographic Institution
The Woods Hole Oceanographic Institution is a private, non-profit organization on Cape Cod, Mass., dedicated to marine research, engineering, and higher education. Established in 1930 on a recommendation from the National Academy of Sciences, its primary mission is to understand the oceans and their interaction with the Earth as a whole, and to communicate a basic understanding of the oceans' role in the changing global environment.