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Hello Etsy at Pratt: Reimagine the Marketplace


Friday, March 22, 2013 at 5:30 PM - Sunday, March 24, 2013 at 5:30 PM (EDT)

Hello Etsy at Pratt: Reimagine the Marketplace

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This year, Etsy is partnering with Pratt Institute to bring Hello Etsy home to Brooklyn. Hello Etsy at Pratt: Reimagine the Marketplace will address the future of consumption, new methods of production, alternative approaches to work, and more purposeful ways of doing business. Together, we will discuss building the creative economy of the future — one that is connected, human-scaled, joyful, and lasting. We hope to prove that business does not have to be brutal to be successful and fulfilling.

The conference will include inspirational speakers as well as workshops that will offer unique experiences in an atmosphere of inspired thinking.



Opening Reception 5:30-6:30

Welcome and Keynotes: 6:30pm-8:00pm


Chad Dickerson | Keynote Address

Chad is the CEO of Etsy. Before joining Etsy, Chad led the Brickhouse and Advanced Products teams at Yahoo!, where he also launched the Hack Day program for Yahoo! worldwide. Chad has served as the CTO for InfoWorld Media Group (IDG) and Salon.com.  


Jeremy Rifkin | Keynote Address

President of the Foundation on Economic Trends and the bestselling author of nineteen books, Jeremy Rifkin will kick-off Hello Etsy with a talk on the Third Industrial Revolution.  Founded on the merging of internet technology and renewable energy, The Revolution will usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct business, govern society, educate our children, and engage in civic life.



Reimagining Economy: 9:00am-10:30am

Introduced by Michelle Long, BALLE


Stewart Wallis  | Good Jobs, Good Business, & Good Markets

Executive Director of the New Economics Foundation, Stewart Wallace, believes our economies face four interlinked systemic problems: they are unsustainable, unfair, unstable, and they are making many of us unhappy.  Wallis will address why we need an economic transformation, the radical changes required to make it happen and how we can bring the transformed economy into fruition.

Laurie Santos  | Overcoming Your Monkey Mind

Laurie Santos, Professor of Psychology and Director of Comparative Cognition Laboratory at Yale University, studies why humans repeatedly make the same irrational decisions. Her research has shown that monkeys have some of the same economic decision biases as humans, suggesting that some of our human errors may be evolutionarily linked. But she has also found some biases totally unique to humans.  In her talk, Dr. Santos will discuss the human tendency to replicate other people’s ideas, why humans alone conform to others, and how we can curb our automatic biases to increase creativity and innovation.


Alex Blumberg | The Fragile Economy  

In recent years we have been forced to ask ourselves how secure our economy actually is.  How much can we depend on the promise of social security? Are there downsides to free trade that economists have overlooked in the past? And what does the Federal Reserve do anyway? Alex Blumberg, of NPR's Planet Money, has spent his career investigating the myriad of pieces and processes that comprise our economy.  In his talk, Blumberg will explore the fragility of the economic systems we take for granted, dispelling some of the mystery, and revealing the human beings behind it all.


Workshop 1: 11:00am-12:30pm

Tools for Sustainable Enthusiasm Dr. LeeAnn Renninger

Tools for Sustainable Enthusiasm with Dr. LeeAnn Renninger of LifeLabs
What happens when we see our work as an experiment in making more meaning, delight, and engagement for ourselves and others? What tools, chemicals, and catalysts would we need? In this workshop Dr. LeeAnn Renninger, Founder of LifeLabs New York, leads us through a series of exercises that you can use to get unstuck, handle difficult situations, capture attention, and inspire people (including yourself) to extraordinary action.


Reimagining Work 2:00pm-3:30pm

Introduced by Dana Mauriello, Etsy


Chris Anderson | The New Industrial Revolution

In an age of custom-fabricated and do-it-yourself product design, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing.  Former Wired magazine editor and CEO of 3D Robotics, Chris Anderson, explores the front lines of this, new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop and give us all the power to invent.


Rasnath Dasa | Being Human at Work

Former Wall Street banker and Bhakti monk, Rasnath Dasa, saw that the unspoken expectation at most companies is that you park your emotional life at the door, put on your game face, and keep conversation light and professional. In short, you show only one dimension of yourself at work and try to suppress the rest. But at what cost? The more preoccupied we are with emotions we can't express, the less focus we bring to our work. How do we create a workplace where we integrate and maximize true human potential, rather than divide and reduce it?


Jay Parkinson MD | Reinventing Medicine

Jay Parkinson emerged from medical school into a broken industry.   Rather than following the path his peers had taken, he became an entrepreneur with the ambition to fix the system.  By reimagining how doctors define health, how they communicate, and how they get paid, he is creating a new system for providing care to patients.  Parkinson, founder of Hello Health and Sherpaa, will discuss how we can reinvent our approach to work to reshape our world.  


Workshop 2: 4:00pm-5:30pm

Making Fear Your Best Business Partner | Michael Carroll  

Mindfulness teacher and author, Michael Carroll, will share his personal experiences with mindfulness as an executive at Shearson Lehman/American Express, Simon & Schuster, and The Walt Disney Company, as he helps you explore embracing your fears and using them to your advantage.



Reimagining Consumption 9:00am-10:30am
Introduced by Deb Johnson, Pratt


Robin Chase |Transforming Consumption

As the founder of Zipcar, Buzzrides, and GoLoco, Robin Chase is an expert on ways in which shared economies are reshaping how we consume. In order to revolutionize our current system for consumption, we must first understand what we consume and how, and then transform ourselves from passive purchasers to co-creators. Robin Chase will take the Hello Etsy audience through a voyage into our own habits, and how we relate to the goods we purchase.  


Michelle Long  | Why Local Matters

Michelle Long, the Executive director of the Business Alliance for Local Living Economies, proves that local, independently owned businesses are the key to solving humanity’s toughest challenges, and creating real, lasting prosperity. Through collaboration we can develop and support innovative business models for creating healthier, more sustainable, and prosperous communities.  Michelle Long will discuss leveraging the collective voice of the local movement to drive new investment, scale the best solutions, and harness the power of local, independently owned business to transform the communities where we work and live.     


Karen Brown | Can Making It Yourself Make a Difference in the World?

Karen Brown, designer and Creative Director of the Center for Ecoliteracy, looks at how our consumption habits have created some of the biggest environmental crises humans have ever faced. Fortunately, some problems that seem maddeningly enormous often have simple, effective solutions. If we observe how nature sustains itself, we can see that living things do not merely consume; each creature also produces in a variety of ways. Karen Brown will discuss how we can restore balance by producing instead of just consuming and what our communities would look like if, like nature, we restored healthy give and take.


Workshop 3: 11:00am-12:30pm


Discovering Your Actual Net Worth | April Rinne  

Imagine a way of living in accordance to your ideals in a world seemingly ruled by money. We will explore how to do this -- as change agents and simply as human beings.   The Wealth Unlocker, developed by Collaborative Consumption will enable audience members to understand the true value of their many assets and how to leverage them in a holistic way - freeing up time, money, and resources.   



Reimagining Community 2:00pm-3:30pm
Moderated by Jamie Stein, Pratt

Charles Eisenstein  | A Little Bit Crazy

Teacher, speaker, and author of The Ascent of Humanity and Sacred Economics, Charles Eisenstein shows us that in the normal world, it is always a little bit crazy to be an artist: to do things for beauty instead of money, to be a servant of a vision, to obey the artistic imperative. Yet Etsy, and other maker-businesses, thrive nonetheless. Charles explains a deeper cultural and economic shift underneath the Etsy phenomenon: towards the personal, the connected, the unquantifiable, the unique, and even the sacred.


Majora Carter | Stay Where You Are

Majora Carter, urban revitalization strategist and Peabody Award winning broadcaster, wants to slow down the “brain-drain” in our nation’s poor communities to create a society in which people don’t have to leave their neighborhoods to find opportunity. In her talk, Majora explores how she is bringing together technical training and development opportunities in underdeveloped areas to create an environment which fosters the creation of new businesses and enables existing businesses to thrive.  


Rachael Chong Linking Communities

Americans volunteer thousands of hours to non-profit causes every year, but are we best leveraging our skills to maximize use of our time and benefit to these organizations?  Rachael Chong founded Catchafire to help non-profit and charitable organizations find the specific help most vital to them, and to enable members of every community to volunteer easily and effectively.  She will discuss how communities are served through communication, organization, and through innovative platforms like Catchafire.  



Creativity Classes with ArtLearningBank 3:30-5:00pm

1. Business in the Gift with Charles Eisenstein

Explore ways to way of living in accordance to your ideals in a world seemingly ruled by money- as change agents and simply as human beings who have grown up in the old world and seek to bring about a new way of life.

2. Get Funded without Selling Your Soul with Amy Cortese and Monika Mitchell

Come to this workshop with your funding questions, and discover new financing options including pre-selling, crowdfunding, and Slow Money, that are aligned with your goals and values.

3. Etsy Shop Critique Workshop with Kim Konen

Learn how to improve and optimize your Etsy shop straight from an Etsy admin.

4. How to Start an Etsy Shop with Julie Schneider

We’ll guide you through the process of setting up a shop and landing your first sale.

5. Hands-On: Eco-Prints with The Textile Arts Center 

Learn an eco-print technique called bundle dyeing, using a silk handkerchief.

6. One-Off: Xerox Transfer Techniques with Patrick Rower 

Create one-of-a-kind print work using non-toxic Xerox transfer techniques.  

7. Letting Go with Macklen Mayse

This class will allow you a safe space to create by letting go of self-doubt, judgment, labeling, and expectations. 

8. Puppet-making as a tool for social engagement with Johanna Hamm

Learn how to make a simple rod-puppet using paper and plaster, and then engage in short improvised scenes using your puppets.

9. Stretching and Priming Canvases with Christina de Miguel

Learn how to prepare surfaces for painting

10. The Visible Artist with Jesse Gammage

Examine the key themes, ideas, and concepts pertinent to using social media as a tool to expand one’s audience in the development of an artistic practice.

ArtLearningBank is a trade based, skill-sharing program that encourages MFA students to cooperatively teach and learn from one another.   With subjects ranging from Xerox transfer methods to exercises in meditation, and AutoCAD basics, the ArtLearningBank creates a system to spread specialized skills in the Pratt Community.




Have questions about Hello Etsy at Pratt: Reimagine the Marketplace? Contact Etsy.com

When & Where

Pratt Institute
200 Willoughby Ave
Brooklyn, NY 11205

Friday, March 22, 2013 at 5:30 PM - Sunday, March 24, 2013 at 5:30 PM (EDT)

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