The Tampa Bay Chapters of the Society for Marketing Professional Services (SMPS) and the Academy of Architecture for Health of the American Institute of Architects (AIA-AAH) are proud to host our 4th annual premiere Healthcare Event! This event has drawn crowds of 175+ professionals in years’ past and is bound to break records in 2013 as we maintain our goal of growing the event to new levels each year. Now that reform is a reality, how are the leaders of our regional healthcare institutions reacting? What innovative means are they implementing to re-invent their business strategies, and what can we anticipate in the marketplace this coming year? Join us to find out!