Hawaii Social Media Seminar - 2011
LET SOCIAL MEDIA IGNITE YOUR BUSINESS!
Learn How at the Hawaii Social Media Seminar on
Thursday, April 14th at Dave and Busters
See how social media can help boost your business! You are invited to the Hawaii Social Media Seminar at Dave and Busters on Thursday, April 14 from 9:00 a.m. - 5:00 p.m. The event features four speaking sessions by several of the nation’s most talented social media experts and a lunch buffet served on the Sunset Lanai. During lunch, a panel discussion will take place on corporate best practices and out-sourcing social media. Plus, a Tweet-Up follows the seminar with a mixed-panel of bloggers and influential social media users.
The event is hosted by Technology News Bytes in partnership with Social Media Club Hawaii Chapter. Other partnering companies and organizations are Society of Marketing Professional Services (SMPS), Time Warner Cable and AD2 Honolulu. Sponsors include Hawaii Pacific University (HPU), Best Buy, Spae International Communications and Pacific Center for Advance Technology Training (PCATT).
“Social Media is ever evolving,” says Technology News Bytes President and COO Quincy Solano, “and we want to ensure Hawaii not only keeps up with the trends but creates them."
The seminar is an opportunity for business leaders to learn more about today’s ever-present topic – how social media ties in with business practices. As experienced national and local speakers share insight and wisdom along with marketing strategies with real world examples, businesses will be able to leverage social media to achieve their business goals.
Facebook strategist Nick Unsworth, known as an entrepreneur and social media pro, will share the education and resources he has acquired in social media and online marketing. He will teach us all about fan page branding as he lets us in on his secrets on how to go from 0 to 1000 fans in 90 days. Through his Facebook launch formula, you’ll learn how to create a tribe of raving fans, followers, and customers that buy everything you sell.
Tara D. Coomans, Rob Bertholf and Tammi Hitchcock from Social Media Club Hawaii Chapter (SMCHI) will host a panel discussion titled - The Influence on Social Networks: What is it, how to get it, and can it be measured? Coomans, from Akamai Marketing, primarily focuses her marketing expertise on engaging customers through social media and events. As a board member of SMCHI, she keeps up-to-date on the ever-changing world of social media and delivers to her clients the latest information and best practices being utilized today.
Besides being a member of SMCHI, Rob Bertholf is Chief Search Architect for Chapter Three, a San Francisco-based consulting firm specializing in Drupal web development, strategy and training. In the crowded marketplace of SEO experts and Social Media Marketing mavens, Rob is literally a cut above the rest as the #1 ranking in Google Search Engine Optimization Expert. Also a pioneer in Social Media Marketing, Rob sent the first ever “tweet” from Hawaii.
Tammi Hitchcock, owner of 3 Peas Media runs a digital agency with a big passion for community. They design and build websites, strategize and implement Social Media strategies, and work with you to maximize your social profile. This session will be moderated by SMCHI president Roxanne Darling.
Other speakers include BITLOVEMEDIA owner and founder Mike Prasad, who will share his experience developing an Internet-based company in the business world. Through his online community website Girlgamer.com Prasad provides the ultimate social network & video game lifestyle site for female gamers featuring news, reviews, profiles, forums, and more, focused on creating a better space for both gamers and the industry.
Group-buying executives will participate in a discussion on how to leverage group-buying for businesses. Panelists include Co-Founder and President of PLAYHawaii Andrew Roth, CEO and founder of Qmania Douglas Kato, Titus Nakagawa, account manager for Groupon and Emi Hart, Community Manager for Yelp. This session will be moderated by Diane Ako, Director of Public Relations at Halekulani and Waikiki Parc. Diane also writes a Star Advertiser blog called ‘Small Talk’ and previously spent 13 years anchoring and reporting for the local NBC affiliate KHNL.
During lunch on the Sunset Lanai, a panel discussion will be held entitled ‘SEO and SMO Best Practices: Should I outsource my SEO and SMO Social Media?’ Moderated by Tara D. Coomans of SMCHI, attendees will learn about social media management from various companies such as Aqua Hotels & Resorts and Farmers Insurance Hawaii, what their perspective is from the inside. Do they hire employees or do they out source? What are the pluses and minus of both?
The Tweet-Up event will be free for attendees of the seminar and open to the public for $10 at the door. A mixed panel of bloggers and influential social media users such as John Heckathorn, Senior Editor at Pacific Basin Communications and dining columnist at Honolulu Magazine, Jason Genegabus from Honolulu Star-Advertiser’s Pulse www.honolulupulse.com, Christa Wittmier from Honolulu Nightlife Diaries, Toby Tamaye President of AT Marketing and Catherine Toth from nonstophonolulu.com and www.thecatdish.com. They will share their expertise on blogging and tweeting for business. Civilbeat.com’s Dan Zelikman will be moderating the Tweet-up.
The Hawaii Social Media Seminar is a preview event of what is to be come at the Hawaii Social Media Summit being held on Thursday, October 20, 2011, a yearly event that highlights the best in the field of technology and social media.
Technology News Bytes is Hawaii’s leading technology news network and organizes the state’s largest and most successful technology events on Oahu and Maui.
The Hawaii Social Media Seminar will take place on Thursday, April 14th, 2011 from 9:00 a.m. - 5:00 p.m. at Dave and Busters. For more information please visit www.tnblive.com/events or contact Sanna Thuresson via email at firstname.lastname@example.org or call (808) 673-0672 or Quincy Solano via e-mail at email@example.com or call (808) 554-7366.
Amber-Lynn Hyden joined Island Television KITV 4's News Team in the summer of 2008 as weekend weather anchor. She is now part of the KITV 4 News This Morning team and handles the Hawaii Going Green beat.
Prior to KITV, she was an Aloha Airlines flight attendant as well as a Weekend Assistant Producer for another local news channel.
The news business bug hit her early on but came out in full force when she stepped foot into the newsroom. While Amber-Lynn’s interest in journalism continued to develop, it was a love for surf, which took her on another path. Learning the various elements that affect surf conditions was reason enough for her to dive right into island weather.
Mike Prasad owns the popular social community sites, GirlGamer.com (The world's ONLY Girl Gaming Community Site), Ani.me (The world's ONLY Anime community site) and DreadCentral.com (a Horror-centric interactive community site). Mike Prasad's proven track record and ability to turn Social Media Campaigns into success storys is ever-present in today's industry going from 2 fans on Ani.me (Anidotme on Facebook) to 30,000 Fans in less than 2 months. Mike will also share his strategy on how he converted twitter followers to real-life buyers for Kogi Lunch Trucks.
Social Media Expert
Facebook strategist Nick Unsworth entrepreneur & Social Media Pro will share all the education and resources he has acquired in social media & online marketing. He has a unique Generation X perspective coupled with 9 years of experience networking and building a clientele base. He will teach you all about fan page branding as he lets you in on his secrets on how to go from 0 to 1000 fans in 90 days through his Facebook launch formula so that you can create a tribe of raving fans, followers, and customers that buy everything you sell. He is a member of the National Football Hall of Fame for high school athletes and creator of the 7 Days of Social Media Crash Course.
SEO and SMO
Director of Internet Strategy - Aqua Hotels & Resorts
Since 2007 Amber Watt has managed the web direct business channel for Aqua. The online marketing department is responsible for web design and management, online marketing and advertising, social media, online travel agencies & the GDS system. She has been in e-Commerce and online marketing since 1999. She received her B.A. from the University of Colorado.
E-Marketing Manager - Farmers Insurance Hawaii
John is the E-Marketing Manager at Farmers Insurance Hawaii, where he oversees all online marketing, direct mail and social media efforts. Prior to Farmers Insurance Hawaii, John worked in the internet marketing industry at Hawaiian Telcom, HiloHattie.com and Pacific DirectConnect. Born and raised in Los Angeles, John received his undergraduate degree from the University of California, at San Diego and has an MBA from the Monterey Institute of International Studies. Between college and business school, John taught English in Japan for three years on the JET Program.
Asiana is the Social Media Marketing Manager at Hawaiian Airlines. Prior to Hawaiian Airlines, Asiana worked for College Connections Hawaii, an educational non-profit located in Honolulu, where she helped develop their social media strategy. After leaving her hometown of Pauoa Valley, Asiana graduated from San Francisco State University. During her seven years spent in San Francisco, Asiana freelanced for publications like the City Star newspaper and Performer Magazine. She was also an online contributor for Examiner.com and CitizensReport.org. Besides print and online media, Asiana worked as an editorial assistant for a lifestyle brand called Soma Girls TV, which created online videos on topics varying from health to celebrity news. Asiana also co-hosted a tech and trends podcast for women called Girls Gone Geek.
President and Co-Founder - PLAYHawaii.com
Over ten years of professional experience primarily in the areas of online marketing, corporate sales, business development, and CRM software. Accomplished leader and strategist having defined enterprise-wide solutions with realized objectives of increased revenues and customer satisfaction. Detail oriented and thorough while constantly aware of the big picture and generating bottom-line results.
CEO and Founder - Qmania.com
Qmania CEO Doug Kato created a free social networking site where businesses and costumers can find huge deals and promotions along with promoting themselves through mass marketing. Qmania provides a notification and communication system that sends promotional campaigns for businesses to potential customers via email, SMS, short code, and GPS enabled devices.
Community Manager - Yelp.com
Emi Hart is the Community Manager for Yelp.com in Honolulu. With a professional background in events and marketing, Emi is in charge of marketing Yelp to locals in Honolulu, bringing yelpers together on offline and spreading the Yelp love. She is convinced that she has the best job ever! Founded in 2004 and based in San Francisco, Yelp.com is the leading website for peer rated reviews of local businesses and is now found in the US, UK, France, Germany and the Netherlands.
Account Manager - Groupon
According to his Twitter profile: GROUPON Hawaii, POSITIVE Influence, Cocktail Chef, Dancer, FOODIE, Professional, and overall good guy. Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 300 markets and 35 countries. Our company philosophy is pretty simple: we treat our customers the way we like to be treated.
Social Media for Business
Dan Zelikman (Moderator)
Dan is the Marketing/Community Host for CivilBeat.com. Civil Beat is an online news service that provides a forum where citizens can learn about, understand, debate and discover the important issues facing Hawaii. Before joining Civil Beat, Dan worked for the digital division of Anthology Marketing Group, Hawaii’s largest full service marketing agency. There he served as the Director of Digital Marketing where he focused on developing digital and community based solutions for his clients.
Catherine E. Toth has been chronicling her adventures in her blog, The Daily Dish (www.thecatdish.com), for four years. She worked as a reporter and blogger for The Honolulu Advertiser for eight years and continues to freelance hitting the surf and eating everything insight — for national and local print and online publications, including Nonstop Honolulu.
Nightlife Diaries Blog
Christa Wittmier, also known as “SuperCW” is author and publisher of Honolulu’s Nightlife Diaries http://www.supercw.com/blog/. Her unique content has been featured in the Honolulu Advertiser, Metromix, Pacific Edge Magazine, MyOpenBar, Hawaiirama, Hawaii In Style TV, and on 93.1 The Zone. She has been identified as a “Key Influencer” from national companies such as Media Temple and Red Bull. Her column “Social Lite” can be found every week in the Honolulu Weekly. Christa is known for offering a straight forward point of view and has never been interested in monetizing any of her social networks or blog. By day, Christa works as the Special Events and Promotions Director for Better Brands.
Jason Genegabus was born and raised on Oahu and graduated from the University of Southern California in 1999. He has worked as a journalist in Honolulu for more than a decade, joining the staff at the Honolulu Star-Bulletin in 2000. Jason was the newspaper's first blogger and first to incorporate Twitter into his coverage of the Honolulu entertainment scene; he also produces video and other multimedia content for the paper. When the Star-Bulletin's parent company bought the Honolulu Advertiser in 2010, Jason took his weekly entertainment column, "In the Mix," online and focused his efforts on the newspaper's new entertainment website, HonoluluPulse.com.
John Heckathorn is currently senior editor of HONOLULU Magazine and blogs every day on the Hawai‘i food scene as Biting Commentary on HonoluluMagazine.com. Biting Commentary also does a weekly e-newsletter. His work has appeared in such national publications as The New Yorker, Gourmet, Food Arts, Travel and Leisure, The Wall Street Journal, along with regional publications like San Francisco Magazine, Spirit of Aloha, Cincinnati Magazine, and Web sites like gayot.com and epicurious.com. He currently teaches new media at Hawai‘i Pacific University.
President - AT Marketing
Toby Tamaye is president of AT Marketing, a Hawaii based firm that is experienced in advertising, public relations, event marketing and social media for Hawaii residents and its tourism markets. In 2008, his firm was recognized by Pacific Business News as Hawaii’s 16th fastest growing company. Toby is sophisticated user of social networking and has been a guest speaker for organizations such as the Hawaii Tourism Authority, Pacific Asian Travel Association and Meeting Planners International. He was recently recognized by Influencers in Travel and @Klout as one of the Top 25 Online Travel Marketing & PR Influencers in the World.
Influence of Socal Media Networks
Roxanne Darling (Moderator)
Co-Owner - Bare Feet Studios
Roxanne is co-owner of Bare Feet Studios (www.barefeetstudios.com), a web and social media company that specializes in "Internet Literacy for Business." Recently cited as #24 on the Top 50 Women in Social Media, Roxanne is a founding member of the Social Media Club (www.socialmediaclub.org) (an international organization) and also launched the Hawaii chapter (www.smchawaii.org). She conceived and produced Podcamp + Wordcamp Hawaii (www.podcamphawaii.com), the first Social Media Conference in Hawaii with over 400 in-person attendees and thousands more via live video stream. She is the host of the award-winning internet TV show, Beach Walks with Rox (www.beachwalks.tv), where she shares "a little Aloha everyday." The show currently has over 760 episodes, over 2.5 million downloads, and viewers in over 90 countries and numerous awards.
Chief Search Architect - Chapter Three
As well as being a member of Social Media Club Hawaii Chapter, Rob Bertholf is the Chief Search Architect for Chapter Three, a San Francisco-based consulting firm specializing in Drupal web development, strategy and training. In the crowded marketplace of SEO experts and Social Media Marketing mavens, Rob is literally a cut above the rest as the #1 ranking in Google Search Engine Optimization Expert. A pioneer in Social Media Marketing, Rob sent the first “tweet” from Hawaii. He shares his SEO and web marketing insights as a regular keynote speaker/lecturer for corporate and academic audiences.
Community Manager - 3 Peas Media
Hi, my name is Tammi Hitchcock (a.k.a. @tweetpea on social networks). I am a social media/community manager and an editing and writing consultant. Although located in Honolulu, Hawaii, I work closely with clients across the vast ocean to manage various forms of social media, proofread, edit, and write. And that’s only the beginning. If you are in need of social media management/community moderating, website/blog consulting, writing, or editing/proofreading, please feel free to contact me.
Tara D Comaans
Tara primarily focuses her marketing expertise on engaging customers through social media and events through her company Akamai Marketing. As a board member of the Social Media Club Hawaii chapter, she keeps up to date on the ever-changing world of social media. SMCHI allows her to deliver to her clients the latest information and the best practices being utilized today.
*No refunds will be made for this event
When & Where
Hawaii Pacific Entertainment
Hawaii Pacific Entertainment is a full-service communications, media and entertainment company created to serve the needs of businesses throughout Hawaii.
Our customer-focused approach is designed to capture the essence of ease and efficiency when it comes to a client’s business. Our professional staff has years of experience in developing and implementing successful promotional programs. Everything from event planning, project management, public relations efforts, web development and video production can be integrated into one cohesive program package designed to achieve client objectives and desired results.
We are dedicated to client success and take great pride in building strong strategic partnerships. Passion, commitment and accountability are our drivers and flexible full-service solutions are what we do best. Let us help you fulfill your marketing and publicity needs. Please visit us at
For more information, please email firstname.lastname@example.org.