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Hacking B2B SaaS Fundraising

Thursday, February 7, 2013 at 7:30 PM (PST)

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Founder Ended Free  

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Event Details

After raising $8M from Bessemer Venture Partners (http://bit.ly/11Oz9td), Adam Schoenfeld, CEO and Co-Founder of Simply Measured, and early investor, MHS Capital, want to share the tools, tactics and tips they used to run a successful fundraising process that yielded multiple term sheets from top VC funds here in the valley.  
Key Takeaways:
  • Preparing for the Fundraising Process
  • Planning Out/Staging the Pitch Process
  • Tips for Initial Meetings/SaaS Content
  • Gauging Investor Interest Throughout The Process
  • Managing Process Momentum
  • Picking The Right Partner
  • Key Mistakes to Avoid


Adam Schoenfeld, CEO and Co-Founder of Simply Measured

Adam has led Simply Measured to become a well recognized brand in the analytics market, serving 25% of the top 100 global brands and over 40,000 users. He has been quoted on data-related topics in places like Forbes, Mashable, ReadWriteWeb and spoken about measurement and analytics at events around the country. Adam is a two-time entrepreneur, former Analyst and Management Consultant, and a long-time data geek.

Vijay Nagappan, MHS Capital

Vijay is an investor with MHS Capital, a $35M early stage investment fund backed by the founders of StubHub, PayPal, Right Media, Zappos, and TellMe and executives at Google, Microsoft, eBay, IAC and Expedia.  MHS Capital invests in enterprise and consumers startups all around the country.  Select B2B enterprise investments include Simply MeasuredOPOWER, Convertro, Fonality, Candex, and Bizible and select consumer investments include IndieGoGo, uDemy, WeHeartIt, Julep and Thumbtack.



Silicon Valley Bank

SVB Financial Group provides diversified financial services to emerging, growth and established technology companies and the life science, cleantech, venture capital, private equity and premium wine markets. Through its focus on specialized markets and extensive knowledge of the people and business issues driving them, SVB Financial Group provides a level of service and partnership that measurably impacts its clients' success.



WeWork Labs was founded in 2011 with a focus on helping early stage tech startups in New York City. Now with offices in San Francisco and New York, WeWork Labs has over 300 current members and a great alumni network around the country. Every company in WeWork Labs has been hand selected by our team as a good candidate for the community and have the option to work in a private office or in the open area at a dedicated desk.



Have questions about Hacking B2B SaaS Fundraising? Contact the organizer

When & Where

156 2nd Street, 1st Floor
San Francisco, CA 94105

Thursday, February 7, 2013 at 7:30 PM (PST)

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Hacking B2B SaaS Fundraising
San Francisco, CA Events Business

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