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Presentation by Gustavo Alfaro of Hacienda Santa Rosa in Guatemala. Direct Trade partner with barismo and producer of 2012 Cup of Excellence 4th place coffee, Buena Esperanza.
Gustavo Alfaro is a fourth generation coffee farmer, but he is not your typical producer. After graduating from the University of Guatemala, Gustavo went on to pursue a career in biochemistry which led him from Chile to South Africa. Eventually when the time came for him to take on the operation of Hacienda Santa Rosa, Gustavo brought great new ideas to investing in the future of the farm. One of his first goals was to find a partnership with a roaster who would have a focus on quality and long term growth with HSA. Barismo was amazed with the Buena Esperanza when they first cupped it and became the very first specialty micro roaster to work with HSA. Buena Esperanza went on to place 4th in the 2012 Cup of Excellence with promise of an improved 2013 crop. Gustavo pushes for improvements for the farm at every level, from microlots and agricultural projects to quality of life for workers.