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Guide to Marketing (Part 2/3): Marketing Planning - Thinking Like a CMO

Chudi Amu

Saturday, February 1, 2014 from 10:30 AM to 1:30 PM (EST)

Lithonia, GA

Guide to Marketing (Part 2/3): Marketing Planning -...

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2014 Guide to Marketing Series – Part 2 of 3

Marketing Planning – Thinking Like a CMO

Would someone else hire you as a CMO?  If not, you should probably join us for this session.  Most entrepreneurs have never been in charge of marketing for a business.  In this session, we’re going to break down marketing as a process, look at it in phases, and talk about marketing planning and optimization.  We’ll talk about some basic metrics you should track and walk through a couple of actual business cases.  My goal is for you to feel much more comfortable with the CMO hat that you have to wear for your business.  I hope that you will make time to join us. 

As always, this session will be part presentation and part group discussion.  Please bring your own questions and be ready to discuss your personal business experiences.  I’ll prep a presentation based on my own experiences (banking, PE/VC, biz dev) and training (Northwestern/Kellogg MBA).

This is my 2nd time doing this Guide to Marketing Series.  The first time around was very well received, so I’m making some changes (thanks for the feedback!).  This 3-part series will have repeat sessions at convenient times.  You can come to the first session (hosted during the week at Hypepotamus) or the repeat session on Saturday mornings (hosted at different local libraries, see below).

If you have any questions, feel free to contact me at ChudiAmu@gmail.com  or 404-429-9991.

2014 Guide to Marketing Series**

Part 1: Marketing – Defining & Defending Your Own Niche

Jan 25 (Saturday): 10:30am-12:30pm – Hairston Crossing Library (Stone Mountain) RSVP @ Eventbrite

Jan 27 (Monday): 6:15-8:30pm – Hypepotamus (Midtown Atlanta) RSVP @ Eventbrite

Part 2: Marketing Planning – Thinking Like a CMO

Jan 29 (Wednesday): 6:15-8:30pm – Hypepotamus (Midtown Atlanta) RSVP @ Eventbrite

Feb 01 (Saturday): 10:30am-12:30pm – Stonecrest Library (Lithonia) RSVP @ Eventbrite

Part 3: The Science of Effective Advertising

Feb 05 (Wednesday): 6:15-8:30pm – Hypepotamus (Midtown Atlanta) RSVP @ Eventbrite

Feb 08 (Saturday): 10:30am-12:30pm - Toco Hills Library (Decatur) RSVP @ Eventbrite

**There are two identical sessions for each part of the 3-part series.

Have questions about Guide to Marketing (Part 2/3): Marketing Planning - Thinking Like a CMO? Contact Chudi Amu

When & Where


Stonecrest Library
3123 Klondike Road
Lithonia, GA 30038

Saturday, February 1, 2014 from 10:30 AM to 1:30 PM (EST)


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Organizer

Chudi Amu

Hi, I'm a self-confessed business nerd with a passion for solving business problems and for the economic development of Africa.  My professional experience is in the investment banking, PE/VC, and business development fields.  My formal training is in finance (Morehouse College) and marketing, entrepreneurship and innovation (Kellogg/Northwestern MBA).

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