Guerrilla PR Strategies for Tech Startups
Wednesday, May 15, 2013 from 6:30 PM to 8:45 PM (PDT)
An SMCSAC Event in Partnership with SARTA
How can a startup create buzz about their product or service without spending a fortune? Opportunities for “traditional” media coverage to publicize a new venture are shrinking while options for entrepreneurs to get their own word out continue to grow. Our panelists are founders of technology startup companies who won't tell you what you should do--instead they will tell you from personal experience what worked and what did not.
Thank You To Our Sponsors!
Raffle Prize Donors:
Josh Morgan, Vice President, Edelman Digital
Josh Morgan has been working with start-ups and established companies for 17 years. As a vice president with Edelman, he works with emerging companies as well as some of the world’s most recognized brands. Josh has worked at Apple, was part of the team that launched Skype and continues to serve as an advisor and mentor to start-ups in Sacramento and across the US. Josh is also currently an instructor with UC Davis Extension, where he has taught courses on Social Media and Public Relations for the past five years. Josh earned a bachelor of arts in communication with an emphasis in public relations from the University of the Pacific and frequently serves as a guest speaker on public relations and digital communication at his alma mater.
Elizabeth Dodson, co-founder, HomeZada @HomeZada
Elizabeth is co-founder of HomeZada, an online and mobile home organization application that allows homeowners to track home inventory, home maintenance and home improvement projects. She brings more than 15 years of experience in marketing, financial planning, sales, and partner management to HomeZada. Beth is responsible for the business management, business development, marketing, and partner relationships for HomeZada. Previously, Beth was responsible for the development, growth and performance of a global partner program for Meridian, the leading construction project management software. Beth holds an MBA from Loyola University, and a Bachelor of Science in Business Administration from Stevenson University.
Aaron Klein, CEO, Riskalyze
Aaron Klein is co-founder and CEO at Riskalyze. The company's technology is empowering investment advisors to infuse the investing process with science. In his spare time, he serves as a Sierra College Trustee, and co-founded an initiative to promote adoption and orphan care in our local region and in Ethiopia. He and his wife Cacey have two kids and reside in Colfax.
Alexander Lowe, CEO, iSnap
Alex's experience with interactive kiosks began in 2000 as the CTO of WebRaiser
technologies, a self-service software platform company that was acquired by
Flextronics Intl. (FLEX) in 2006. Alex's experience in digital interactive includes
engineering and deploying 800 slot machines with Spectre Gaming and founding
and exiting online ad technology company AdPropel. Alex studied under scholarship for dual Computer Science and Mathematics degrees at CSUS before joining the high tech startup community.
Robb Moore, Founder and CEO, ioSafe
Robb is the Chief Executive Officer of ioSafe, Inc., responsible for setting the company’s strategic course. Robb founded ioSafe – the market leader of the emerging disaster proof computer hardware. With limited marketing and PR resources, Robb has used guerilla-marketing techniques to garner top press from print, internet and television media outlets. ABC, BBC, PC World, Wall Street Journal, Engadget, CNET and many others have covered ioSafe’s unique product line. Robb has a degree in mechanical engineering from the University of California, Santa Barbara, and he is a registered Professional Engineer in the state of California. He has developed hundreds of designs for hi-tech, medical, consumer, aerospace markets. In addition, he serves as CEO of Kollabra – a product development company and also serves on the SARTA Board of Directors. He is also a general aviation pilot, published author and primary inventor for multiple US patents.
Brett Owens, CEO and Co-Founder, Chrometa; Co-Founder, LeadDyno
Brett Owens is Co-Founder and CEO of Chrometa, a Sacramento based bootstrapped software startup that helps professionals and companies accurately manage and analyze their time for billing and project tracking. Guerilla PR efforts have rewarded Chrometa with prominent features in publications such as Forbes, Read Write Web, The Chicago Tribune, The Sacramento Bee and The Economist. Brett's new software company and product, LeadDyno, is now using similar guerrilla PR techniques to gain recognition as an affiliate tracking and online marketing tool for small business. He is a graduate of Cornell University with a degree in Operations Research and Industrial Engineering.
When & Where
Social Media Club Sacramento
We are the Sacramento Chapter of the Social Media Club – an international organization of more than 100 active chapters around the globe hosting conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Founded in April of 2009, Social Media Club Sacramento (SMCSac) has become the centerpiece for regional gatherings surrounding the subject of social media. SMCSac is devoted to expanding media literacy, sharing lessons among social media practitioners, encouraging adoption of industry standards and promoting ethical practices though discussion and actions. Additional information about the Sacramento Chapter and upcoming events is available at socialmediaclub.org/chapter/sacramento-ca.