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Growth Hacking: Designing for New Users

General Assembly - San Francisco

Tuesday, February 19, 2013 from 5:30 PM to 7:00 PM (PST)

San Francisco, CA

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Single Ticket Ended $35.00 $2.92

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Event Details

Growth Hacking: Designing for New Users

Tuesday, Feb. 19th from 5:30 - 7:00pm

Chrissie Brodigan, Freelance IA & UX, ex-Mozilla Information Architect

What if users sign up but don't come back? What if TechCrunch links to your site and it isn't optimized for conversion? What if you're in beta and you want to engage your wait list?

Whether you're working on a well-established product or landing pages for a new startup, you need to design to acquire new users. This class will cover landing page design, onboarding experiences, and help you develop testing plans to maximize user growth.

Student Takeaways:

  • Learn core components of landing page design
  • Gain knowledge into tricks that help users convert
  • Build an onboarding program that engages and retains new users
  • Create A/B testing to maximize your results

Level & Prerequisites:
This class is perfect for marketers tasked with acquisition and funnel tracking, designers and engineers who work on user flows, and co-founders who are looking for easy ways to improve growth.

Required class materials / software: None. 

Chrissie Brodigan has been designing for users for over 10 years. As an independent ux designer, Chrissie helps startups solve for user growth. She works on site optimization, mobile and desktop conversion channels, user segmentation, content strategy, and A/B tests everything except her coffee. Previously, she led information architecture and experience design for Mozilla and Firefox websites. Find her on Twitter as @tenaciouscb.


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Have questions about Growth Hacking: Designing for New Users? Contact General Assembly - San Francisco

When & Where


GA @ Forio HQ
20 Rausch St
San Francisco, CA 94103

Tuesday, February 19, 2013 from 5:30 PM to 7:00 PM (PST)


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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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