Growth Hacking: Designing for New Users
Tuesday, Feb. 19th from 5:30 - 7:00pm
Chrissie Brodigan, Freelance IA & UX, ex-Mozilla Information Architect
What if users sign up but don't come back? What if TechCrunch links to your site and it isn't optimized for conversion? What if you're in beta and you want to engage your wait list?
Whether you're working on a well-established product or landing pages for a new startup, you need to design to acquire new users. This class will cover landing page design, onboarding experiences, and help you develop testing plans to maximize user growth.
Level & Prerequisites:
This class is perfect for marketers tasked with acquisition and funnel tracking, designers and engineers who work on user flows, and co-founders who are looking for easy ways to improve growth.
Required class materials / software: None.
Chrissie Brodigan has been designing for users for over 10 years. As an independent ux designer, Chrissie helps startups solve for user growth. She works on site optimization, mobile and desktop conversion channels, user segmentation, content strategy, and A/B tests everything except her coffee. Previously, she led information architecture and experience design for Mozilla and Firefox websites. Find her on Twitter as @tenaciouscb.
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