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Growth Hackers Conference, Fall 2013

Erin Turner & Gagan Biyani (cofounders) and Tradecraft (conference partners)

Thursday, November 7, 2013 from 9:00 AM to 5:30 PM (PST)

Mountain View, CA

Growth Hackers Conference, Fall 2013

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Bird Sold Out Ended $275.00 $16.12
General Admission Sold Out Ended $325.00 $18.87
Last Call Sold Out Ended $375.00 $21.20
Final Few Tickets Sold Out Ended $425.00 $22.70

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Event Details

"The best conference series on growth to emerge in Silicon Valley."

-  Andrew Chen


Presented by Erin Turner & Gagan Biyani (cofounders) and Tradecraft.

 
DRIVING REPEATABLE AND SCALABLE GROWTH
 
If you work in consumer tech, this is your mission. You know about the rise of growth teams at nearly every Silicon Valley startup the past few years and about "growth hacking as the new marketing" thanks to these posts by Sean Ellis (who coined the term) and Andrew Chen (who popularized it). 

Silicon Valley has collectively realized two things:

(1) Growth doesn't happen simply by having a good product
(2) Traditional marketing techniques are often not effective at driving growth online.

There is no one-size-fits all approach that works. The challenge is in the details and figuring out where to focus for your own company.

The Growth Hackers Conference was formed to share learnings from the top growth experts in the world who've pioneered best practices. If you are a tech entrepreneur, marketer, or developer, this conference is for you. Since forming this first-of-its-kind conference one year ago, cofounders Erin Turner & Gagan Biyani have hosted over 700 attendees to learn about this fast-evolving topic with the latest insights.

 

WHAT WILL I LEARN?

Join us on Nov 7th for an insider's look at strategy and tactics used to drive user growth into the millions. Our colleagues give us a rare look at approaches behind legendary companies like Square, LinkedIn, Quora, Paypal and Facebook, as well as some up and coming successes.

Here are a just a few of the questions and topics you'll hear covered in-depth at this year's conference:
  • How does your stage and your type of business impact what you should be doing? 
  • What should you be measuring? 
  • Should you form a growth team? 
  • Should you spend money on paid channels?  

Are we missing something? Let us know. Email conference cofounder Erin Turner.

 

FEATURED SPEAKERS


Jared Fliesler  

Jared Fliesler

Current

Partner, Matrix Partners

Former

VP of User Acquisition Square

  Andy Johns  

Andy Johns

Current

EIR, Greylock

Former

Growth PM at Quora, Twitter, & Facebook

             
Sean Ellis  

Sean Ellis

Current

Founder & CEO, Qualaroo

Former

Interim Marketing Exec. at Dropbox, Eventbrite

  James Currier  

James Currier

Current

Co-Founder, Ooga Labs

Former

IronPearl, Tickle,

             
Elliot Shmukler  

Elliot Shmukler

Current

VP Growth, Wealthfront  

Former

LinkedIn, Ebay

  Stan Chudnovsky  

Stan Chudnovsky

Current

VP Growth, Paypal

Former

IronPearl, Ooga Labs

Speaker additions:
Laura Klein, Principal designer at Users Know and author of "UX for Lean Startups"
Gustaf Alstromer, PM at Airbnb, formerly Head of Growth at Voxer
Ivan Kirigin, Founder & CEO at YesGraph, formerly Growth PM at Dropbox
Dan Martell, Founder & CEO of Clarity, previously founded Flowtown, Spheric Technologies
Simon Tisminezky, Founder & President of Speeddate.com
 

AGENDA

A full day of interactive talks and networking with speakers, growth mentors, and other attendees beginning with registration at 8:00am.

Sessions will cover how to identify which growth type to pursue (growing returning users, new users, or monetized users) & how to execute on that goal with different channels & tactics.
 
8:00am - Registration: Traffic will be congested.  Plan to arrive early, grab a cup of coffee and mingle with fellow attendees over pastries.

9:00 - 12pm Morning Sessions                                                                                                      Keynote 1: "Insights from growing Square" by Jared Fliesler

Keynote 2: "Growth types, which are right for you now?" a growth framework by James Currier

Growing your returning users
"Lessons learned from LinkedIn" by Elliot Shmukler
"Early stage retention as a test of product/market fit" by Dan Martell

12pm - 1:15pm Lunch: Network with attendees or attend a small group session with a Maven Ventures Growth mentor if you purchase an additional special ticket.

1:15 - 5:30pm Afternoon Sessions                                                                                          Growing your new users
"User acquisition & activation on mobile - insights from Voxer" by Gustaf Alstromer
"Why fixing your UI isn't enough to improve conversions" by Laura Klein
"Conversion optimization" by Sean Ellis

Growing your monetized users
"Factors affecting growth of monetized users at Dropbox" by Ivan Kirigin

Coffee break

Channels & Tactics
"Finding paid channels that work" by Stan Chudnovsky
"How to drive viral user acquisition from zero to 1 million" by Simon Tisminezky
"WOM marketing" by Gagan Biyani

Closing talk: "Why Growing a Startup is like Growing a Retirement Account" by Andy Johns

5:30 - Reception: Discuss the day's talks over cocktails 



PARTNERS & SPONSORS

Maven Ventures  UserTesting.com


DETAILS

Date   November 7, 2013
     
Time  

8am-9am check-in, 9 am - 5:30pm conference, 5:30-6:30pm reception

     
Location   Computer History Museum
    1401 N Shoreline Blvd 
    Mountain View, CA  94043          
     
Parking   Free 
     
Lodging   Four Seasons 
    Courtyard by Marriot
     
Refund Policy   Tickets are NOT refundable, but they are transferrable.
     
Want to Sponsor?   Contact Russ Klusas at russ@tradecrafted.com
     
Press Opportunities?   Contact Misha Chellam at misha@tradecrafted.com


Have questions about Growth Hackers Conference, Fall 2013? Contact Erin Turner & Gagan Biyani (cofounders) and Tradecraft (conference partners)

When & Where


Computer History Museum
1401 N Shoreline Blvd
Mountain View, CA 94043

Thursday, November 7, 2013 from 9:00 AM to 5:30 PM (PST)


  Add to my calendar

Organizer

Erin Turner & Gagan Biyani (cofounders) and Tradecraft (conference partners)

  Contact the Organizer

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