Session I: Grow Your Business with Email & Social Media
Are your email and social media marketing programs creating new business for you? They should be. Come learn how to develop a marketing plan based on your unique business needs using email and social media to connect to the audience that matters to you. In this workshop, small businesses and nonprofit organizations will learn easy-to-implement tactics for creating and measuring marketing campaigns without spending a lot of time or money.
Participants will leave with plenty of ideas for timing their messages, writing winning subject lines, brainstorming offers or content to try, and how best to approach their next marketing campaign. This is a great class for beginners or anyone looking to grow their business in less time and with a small budget.
Session II: Facebook Training Workshop
Learn how to use Facebook to market and sell your products and services, as well as, create brand awareness. In this workshop we will cover basic Facebook functionalities and specific Facebook page marketing techniques. You will leave with a better understanding of how to use the world's largest social media networking website to build relationships and communicate to your target market(s). This is a beginners class; however, the speaker will customize the session to the needs of attendees.
Speaker: Tracy O'Clair
Tracy O’Clair is a successful marketer, an enthusiastic social media practitioner and a motivated entrepreneur. Owner of TOCmedia, a social media and email marketing service provider, Tracy also is the host of Social Media Breakfast Central Maine and an Authorized Local Expert for Constant Contact. She spends the majority of her time marketing, promoting and branding.
8 a.m. Registration
8:30 a.m. Session I
10:15 a.m. Break
10:30 a.m. Session II
Maine Tourism Training Initiative
This workshop is part of the Maine Woods Tourism Training Initiative - a project of the Maine Woods Consortium in partnership with the Somerset Economic Development Corporation, the Somerset Workforce Connect with partial funding from the Plum Creek Foundation.
To find out more about the Maine Woods Tourism Training Initiative and other Maine Woods tourism initiatives, please visit www.MaineWoodsConsortium.org.