Presented by Ken Countess, Managing Director
This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media.
Topics include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers.
We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money.
Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.
This class is best suited for beginners in online marketing. We will touch on Facebook, LinkedIn, Twitter and other social media, using images for higher impact and cover the importance of mobile-friendly content for higher engagement.
This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.
USF is an Equal Opportunity/ Equal Access/ Affirmative Action Institution. Please notify USF CONNECT, 3802 Spectrum Blvd., Suite 100, Tampa, FL, 33612, call 813-974-1082813-974-1082, or email Wendy Plant at firstname.lastname@example.org, a minimum of five (5) working days in advance, if an accommodation for a disability is required.
Disclaimer: The University of South Florida and USF Research Foundation, Inc. are committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions, perspectives and professional experiences are invited to the campus to provide the community with important or differing points of view, some of which may be deemed controversial. The views, opinions and conclusions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community. Nor are those invited to speak on campus necessarily authorized agents or representatives of the University or Research Foundation. The use of University or Research Foundation facilities for an event or presentation does not constitute an endorsement by the University or Research Foundation of the views, opinions and conclusions of those invited to speak.
When & Where
USF CONNECT is the business and economic development initiative of the University of South Florida (USF) that provides support for technology start-ups and serves as the point of entry for companies looking to do business with USF.
Drives economic development through several programs including Tampa Bay Technology Incubator (TBTI), Student Innovation Incubator (SII), and the Florida High Tech Corridor Council’s (The Corridor) Matching Grants Research Program
Unites technology and talent with businesses throughout a 23 county region, providing access to top-tier research, faculty, students, inventors, local organizations, economic development councils, supporting industry and capital funding sources
Facilitates the needs of Tampa Bay's technology and bio/life sciences entrepreneurs throughout the business life cycle by providing professional amenities and resources for successful business development and technology commercialization