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Groupinar Speaker Series: Think You Know the SMB Owner Mind? Guess Again.


Thursday, May 31, 2012 from 5:00 PM to 6:00 PM (PDT)

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Groupinar - May 31 121 Tickets Ended Free  

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Event Details

Groupon's Groupinar Speaker Series, a collection of talks and forums for sharing information on anything and everything related to tech, start-ups, and new, innovative ideas!

Come join Groupon to learn and engage with guest speaker Poornima Vijayashanker on Thursday, May 31st at 5:00 pm as she discusses the following topic:

Think You Know the SMB Owner Mind?  Guess Again.

Who is Poornima Vijayashanker?

Poornima Vijayashanker was a founding engineer at  She was instrumental in building the product, launching it, and scaling it until is acquisition from Intuit in late 2009 for $170M.  In January 2010 she left to start, and is currently its Founder and CEO.  The inspiration for starting BizeeBee came to Poornima after volunteering at yoga studios across the country for several years, and seeing all the pains they had when it came to running a small business and retaining customers. 

Prior to joining startup land, Poornima attended Duke University and received degrees in Electrical and Computer Engineering and Computer Science.  After graduating she headed out to Silicon Valley, where she first worked for Synopsys as an R&D Engineer, and was working towards a Masters in CS at Stanford but quit it to join  
Aside from being a coder, entrepreneur, speaker, and mentor to junior engineers, Poornima blogs on, is an avid traveler, foodie, and bikram yogini.

What is the talk about?

The number of new SMBs entering the market and innovating around the world is astounding.  However, the resources that owners have is still limited.  Small business loans are at an all time low and grants are difficult to come by and take a lot of time.  Getting to cashflow positive and setting up a viable business is constantly on the minds of owners.  They are turning to technology products to cut costs when it comes to marketing, hiring, and even keeping in touch with customers.  Most owners are pretty comfortable with technology given the popularity of social media tools such as Facebook and Twitter.  However, there are still many that struggle with adopting technology for their business or even being aware of what they should be using to take their business to the next level.
As technologists it's easy for us to create products that we know how to use, but many of us have not actually experienced the life of a small business owner or know how they view and interact with technology products.  In this talk Poornima Vijayashanker will share some insights into the minds of SMB owners, and they key things we as technologists should think about when designing and building products for these individuals.
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