San Francisco, California
London, United Kingdom
3D Box: Printing Products On Demand and On Site
Date: Friday, August 8, 2014
Time: 8:00am – 10:00am
Organizer: Gelvin Stevenson
Host: Crowell & Moring. LLC
Location: 590 Madison Ave. at 57th Street, southwest corner, 22nd floor
IMPORTANT: During the renovation of the main lobby, enter at the 56th Street Atrium entrance, next to the OBIKA restaurant.
The3DBox, LLC is commercializing a 3D printing station that enables users to quickly fabricate prototypes on site for their business and personal design products. The unique "vending machine" configuration allows the public to 3D print their designs without the need for a specialized operator or significant real-estate. The unique characteristics of the 3D printing vending machine—called Dream Vendor—are the autonomy and availability the unit provides to the user. Instead of needing a storefront or a paid human attendant to provide 3D printing services, Dream Works are located in lobbies or on sidewalks, the same places that food vending machines are placed currently, and the user can operate the machine independently.
Sales of 3D printers are booming, but for the average consumer, current printers are expensive and are technically challenging to use. If you don’t own your own, where do you go? And buying your own is pricey. So your creativity is held back by a lack of convenient and cost effective accessibility to 3D printing.
No 3D Printer? No problem. Dream Vendor enables you to quickly and conveniently purchase 3D printed products of their own design or from a menu of predesigned products. Orders can be placed online or from the machine and would be ready for pickup at a Dream Vendor location nearby.
Customers will be able to upload their own design, or scanned object file, or use an existing design (e.g., posted by another individual) and order the object online or at the vending machine. Customers would not need any technical knowledge to use the vending machine. In addition to the obvious benefits for the user, there are advantages for stores. When customers print their own products, stores will have to carry substantially less inventory. And self-printing on demand will also reduce the amount of unpurchased—and therefore discarded—products, as well as costs of shipping the inventory, benefiting both the stores’ bottom lines and the environment.
Personal 3D printing is being hailed by some as the “next big thing” - almost as disruptive as the personal computing revolution itself. Big name companies – Microsoft, Staples and UPS – are also making investments. Growth of personal 3D printers (priced between $500 and $4,000) averaged 346% each year from 2008 through 2011, dropping to a “mere” 46.3% in 2012. Most of the machines are being sold to hobbyists, do-it-yourselfers, engineering students, and educational institutions.
The 3D Vending Machine technology was developed at Virginia Tech, where a prototype 3D printing vending machine has been operating full force for over 12 months, and is popular among VT students for meeting both their personal and academic 3D modeling needs.
The3DBox, LLC has executed an exclusive license agreement for the Virginia Tech technology. Virginia Tech has filed a provisional patent on the 3D printing vending machine. The3DBox will work with Virginia Tech to develop a commercial version of the Dream Vendor and has jointly (with Virginia Tech) filed for an additional suite of patents.
Competition is scarce. The only competition from a vending machine competitor is in early concept stage at the University of Utah. The company Shapeways provides customers with an ability to have 3D objects printed and shipped to their home or office. UPS has also started to put 3D printers in some of their office support stores in California and would provide The3DBox’s customers an alternative means of getting objects printed. Other indirect competitors include companies that manufacture low cost 3D printers including Cube, Makerbot, Solidoodle, and Portabee. However, a Cube 3D printer offered at Staples would currently cost a buyer more than $1,500 including the necessary supplies.
The Company’s product, Dream Vendor, allows customers to print 3D objects and pick up those objects from a Dream Vendor machine near them in hours or minutes, without needing to purchase and operate an expensive 3D printer. Dream Vendor provides customers with no 3D printing knowledge, a low cost way to access 3D printing and receive the object quickly and locally.
The 3DBox will establish relationships with companies operating existing online 3D object communities and with commercial companies with store locations (such as craft shops, shopping malls, supermarkets). The vending machines will be placed in the partner company’s store locations with a revenue share model, and will be serviced and supported by The 3DBox. The 3DBox will advertise online and through the partner companies. The Company also has an opportunity to partner with a 3D scanning technology business (including face recognition), which would enable customers to print personalized 3D objects.
The 3DBox will earn revenue on each object printed at one of the Dream Vendor machines. Cost of goods would be limited to the printing material (plastic). Revenue could be shared with partner companies and object designers. Preliminary calculations indicate a vending machine use at 75% capacity during normal retail hours would pay back the cost to build in less than three months, and generate more than $4,000 per month in gross profit.
The Founder and CEO is David Pierce, a former Executive Vice President of Sony Corporation and former CEO of Atari. The company will work with inventors Dr. Chris Williams and his team at Virginia Tech, as well as other key 3D printing industry experts.
David Pierce, Founder and CEO will describe the company’s origins and development plans.
Sector Expert: TBA
Security: If there is a problem at the Security Desk, please contact Ellen Reilly at (212) 223-4000 (first choice) or call Gelvin Stevenson at 917-599-6089.
Fees: $50, payable ahead of time or at the door. Cash or checks and credit cards accepted.
$25 for call-in. Registered call-ins will be emailed the call-in numbers and, if available, the slides to be presented.
$25 for academics and media.
Agenda 8:00 to 8:30 - Networking
8:30 to 8:40 - Introductions
8:40 to 9:10 - David Pierce, CEO and President
9:10 to 9:30 - TBA
9:30 to 10:00 - Discussion
Register here or send your contact information to Gelvin Stevenson at firstname.lastname@example.org or 917-599-6089. And contact Gelvin If you have questions or need more information.
David Pierce is an accomplished corporate leader with over 20 years’ experience driving the strategic turnaround and growth of high-profile companies and divisions in the media and entertainment sector.
Balancing advanced business acumen, a revenue-driven mindset, and a common sense approach to achieving results, David has consistently revitalized underperforming businesses, driven year-over-year revenue and market share gains in one of the toughest and most competitive industries. Most recently, Mr. Pierce has consulted for a series of technology and digital media Start-ups and SMB’s where he has offered management oversight and financial sourcing alternatives. He has functioned in a variety of capacities as CEO, Acting-COO, Board Director and Advisory Board Member.
He is the former President and CEO of Atari Inc., a NASDAQ, $150 million interactive media company. David was recruited to overhaul the U.S. operation while redirecting the corporate strategy in order to position the business for new growth. As a critical component of Atari’s survival, David negotiated a new financial partnership with Guggenheim Partners, LLC.
Mr. Pierce has held SVP and EVP roles with Sony Corporation USA, where he successfully managed and grew Columbia TriStar Home Entertainment and Sony Wonder, completely restructuring both businesses and dramatically re-invigorating revenue and profit performance:
Increased Columbia Tristar revenues by 250% and more than doubled market share from 12% to 25% – reengineered the business, spearheaded a complete strategic and cultural shift, and orchestrated new partnerships with Sony Electronic Publishing, Epic Home Video, New Line Pictures, Wal-Mart, Costco, Target, and Toys R Us
Restructured and re-strategized Sony Wonder from a $75 million division with $15 million annual losses to a $200 million business generating $15 million in annual profits – improved the operating infrastructure, re-built the sales and marketing mechanisms, and negotiated over $110 million in new deals.
Mr. Pierce’s experience spans the full spectrum of leadership and business expertise, and he is particularly effective leading organizations in the following areas:
Strategic Planning & Visioning Corporate Turnarounds & Restructuring
Venture Capital & Financing Strategies Strategic Sales & Marketing
New Business Development Strategic Alliances & Joint Ventures
New Product Development & Launch Communications & Negotiations
P&L Accountability Leadership and Mentoring
To complement his successes in the business arena, David volunteers as an Advisory Board Member for Indiana University’s MBA Sports & Entertainment Academy and serves as a Mentor with Michigan State’s Eli Broad College of Business. Equally driven in his personal life, David is a competitive runner and triathlete with the Boston Marathon, New York Marathon, Florida Ironman, and international marathons in London, Dublin and the Comrades, South African Ultra-marathon to his credit.
David Pierce is a high-performance executive and business leader with an enviable track record for revitalizing underperforming businesses, capitalizing on market opportunities, and taking high-profile companies to the next level of success.
When & Where
Crowell & Moring. LLC
590 Madison Ave. at 57th Street (southwest corner) Room 20A
During the renovation of the main lobby, enter at the 56th Street Atrium entrance, next to the OBIKA restaurant.
Friday, August 8, 2014 from 8:00 AM to 10:00 AM (EDT)
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