Green Tweets: The Promise and Peril of Advancing Corporate Social Responsibility Through Social Media
Friday, April 4, 2014 from 8:30 AM to 4:00 PM (EDT)
San Francisco, California
London, United Kingdom
To view the live webcast of this event - Click here.
In recent years, consumers have begun to demand more environmental accountability from businesses. In response, a growing number of businesses, both large and small, have committed to green corporate social responsibility (CSR) programs. Simultaneously, online social media platforms such as Facebook and Twitter have revolutionized the way consumers access information and communicate with each other. Notably, “sustainability,” and “green CSR,” are among some of the most highly trafficked social media topics. When developing green CSR programs, however, companies often do not utilize social media platforms to maximize consumer awareness of their green CSR initiatives. CSR conveyed through social media can foster a more efficient, transparent, and interactive relationship between business and consumer; however, there are risks involved. Social media exposure of green CSR campaigns can increase public skepticism and lead to unfavorable financial and legal consequences for businesses ranging from adverse media coverage to potential regulatory action. The 2014 Villanova Environmental Law Journal Blank Rome LLP Symposium will explore both the positive and negative business and legal implications of advancing CSR campaigns through social media under the skeptical eye of the public and increasing green advertising regulation.
This program is approved by the Pennsylvania Continuing Legal Education Board for 5 substantive CLE credits.
8:30 a.m. Check-in and Continental Breakfast
9:00 a.m. Welcome and Opening Remarks
9:20 a.m. - 10:30 a.m. First Panel: The Rise of Social Media as a Forum for Social Change and the Challenges and Opportunities of Green Business and Social Media
Moderator: Professor Jonathan Doh, Villanova School of Business
Matthew Ray, Chatterblast
David Stangis, Campbell Soup Company
Jaycee Pribulsky, Context America
10:30 a.m. - 10: 45 a.m. Break
10:45 a.m. - 12:00 p.m. First Panel (cont.)
12:00 p.m. - 1:00 p.m. Networking Lunch
1:00 p.m. - 2:30 p.m. Second Panel: Legal and Regulatory Issues in Green Social Media
Moderator: Professor Todd Aagaard, Villanova University School of Law
Professor Thomas Lyon, University of Michigan, Ross School of Business
Kathryn Legge, Esq., Griesing Law LLC
James Kohm, Esq., Federal Trade Commission
Rebecca Griffith, Esq., Council of Better Business-Bureaus, Inc., National Advertising Division
2:30 p.m. - 2:40 p.m. Break
2:40 p.m. - 3:30 p.m. Second Panel (cont.)
3:30 p.m. -3:45 p.m. Closing Remarks
Parking is free of charge.