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Green Tweets: The Promise and Peril of Advancing Corporate Social Responsibility Through Social Media

Villanova University School of Law

Friday, April 4, 2014 from 8:30 AM to 4:00 PM (EDT)

Villanova, PA

Ticket Information

Ticket Type Sales End Price Fee Quantity
CLE credits Ended $125.00 $7.24
Attendees not wanting CLE credits Ended $40.00 $2.99
Government/nonprofit attorneys seeking CLE credit Ended $75.00 $4.74
Students/faculty/staff of Villanova University Ended Free $0.00

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Event Details

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In recent years, consumers have begun to demand more environmental accountability from businesses.  In response, a growing number of businesses, both large and small, have committed to green corporate social responsibility (CSR) programs.  Simultaneously, online social media platforms such as Facebook and Twitter have revolutionized the way consumers access information and communicate with each other.  Notably, “sustainability,” and “green CSR,” are among some of the most highly trafficked social media topics.  When developing green CSR programs, however, companies often do not utilize social media platforms to maximize consumer awareness of their green CSR initiatives.  CSR conveyed through social media can foster a more efficient, transparent, and interactive relationship between business and consumer; however, there are risks involved.  Social media exposure of green CSR campaigns can increase public skepticism and lead to unfavorable financial and legal consequences for businesses ranging from adverse media coverage to potential regulatory action. The 2014 Villanova Environmental Law Journal Blank Rome LLP Symposium will explore both the positive and negative business and legal implications of advancing CSR campaigns through social media under the skeptical eye of the public and increasing green advertising regulation.

This program is approved by the Pennsylvania Continuing Legal Education Board for 5 substantive CLE credits. 


8:30 a.m. Check-in and Continental Breakfast

9:00 a.m. Welcome and Opening Remarks 

9:20 a.m. - 10:30 a.m. First Panel: The Rise of Social Media as a Forum for Social Change and the Challenges and Opportunities of Green Business and Social Media

Moderator: Professor Jonathan Doh,  Villanova School of Business

Matthew Ray, Chatterblast

David Stangis, Campbell Soup Company 

Jaycee Pribulsky, Context America

 10:30 a.m. - 10: 45 a.m. Break


10:45 a.m. - 12:00 p.m. First Panel (cont.)

12:00 p.m. - 1:00 p.m. Networking Lunch


1:00 p.m. - 2:30 p.m. Second Panel: Legal and Regulatory Issues in Green Social Media

Moderator: Professor Todd Aagaard, Villanova University School of Law

Professor Thomas Lyon, University of Michigan, Ross School of Business

Kathryn Legge, Esq., Griesing Law LLC

James Kohm, Esq., Federal Trade Commission

Rebecca Griffith, Esq., Council of Better Business-Bureaus, Inc., National Advertising Division

2:30 p.m. - 2:40 p.m. Break


2:40 p.m. - 3:30 p.m. Second Panel (cont.)

3:30 p.m. -3:45 p.m. Closing Remarks

                                                                                   

Parking is free of charge.  

Have questions about Green Tweets: The Promise and Peril of Advancing Corporate Social Responsibility Through Social Media? Contact Villanova University School of Law
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Villanova Law School
Villanova Law School - Room 101
299 North Spring Mill Rd.
Villanova, PA 19085

Friday, April 4, 2014 from 8:30 AM to 4:00 PM (EDT)


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Villanova University School of Law

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