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Google Analytics for Nonprofits: Analyzing User Experience

HandsOn Tech Chicago

Tuesday, April 22, 2014 from 3:00 PM to 5:00 PM (CDT)

Chicago, Il

Google Analytics for Nonprofits: Analyzing User...

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HandsOn Tech Training Ended Free  

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Google Analytics: Understanding Your Audience

Who is visiting your website and what do they do once there?

Google Analytics is a powerful tool that enables you, as site administrator, to see who is visiting your site, where they are finding it, and how they are interacting with your content. By collecting, analyzing, and understanding this data, you can more effectively edit and organize your web presence to suit your nonprofit's particular online goals.
 
Join HandsOn Tech Chicago and Google staff for a workshop to help you get started with this amazing, free tool. Analytics specialists will speak about how Google Analytics can help you understand how volunteers, donors, and other stakeholders find and interact with your website.

We will discuss:
  • The key features in Google Analytics that are most applicable to your nonprofit website
  • How to make sense of the data collected by Google Analytics
  • Easy-to-implement modifications that can get you started on improving your website’s effectiveness


Come prepared to share any changes you have recently made to your website, and your goals in making these changes. The presenters will use these as a jumping off point, working within Google Analytics to look at how your audience has responded and whether the changes have had the effect you intended.


If possible, please bring a laptop so that you can follow along!

 

Hosted By 

Google Chicago Offices, located at 20 W. Kinzie Street, downtown Chicago.


Have questions about Google Analytics for Nonprofits: Analyzing User Experience? Contact HandsOn Tech Chicago
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When & Where


Google, Chicago Offices
20 West Kinzie Street
Chicago, Il 60654

Tuesday, April 22, 2014 from 3:00 PM to 5:00 PM (CDT)


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Organizer

HandsOn Tech Chicago

HandsOn Tech Chicago is a program designed to transform how nonprofits use and embrace technology in the Chicago area. Our mission is to increase the effectiveness of the nonprofit sector’s use of technology and ultimately improve outcomes for low-income communities and families.

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