Presented and conducted by AsiaTraining.com:
This 3-day Google Analytics Certification course will cover all Google Analytics topics from basic setup and configuration all the way to advanced tracking features. It’s a lot of material to cover, but we will prepare you in depth for the official Google Analytics Certification exam to become a Google Analytics Qualified Individual.
The actual Google Analytics IQ exam is included, you will be taking it at the end of the 3-day course. The official Google Analytics Certificate will be handed to you on the spot once you have passed your exam. The certificate is issued directly by Google and is valid worldwide.
The Google Analytics Certification Training is best suited for people who have intermediate/advanced working knowledge of Google Analytics and need to be officially Google certified for their job, or require this official certification for their own professional development.
Note: If you are a beginner or only require good working knowledge of Google Analytics then our 1-day, hands-on Google Analytics Workshop may be better for you, the details are here: Google Analytics Workshop.
During the classes we will follow the official Google Analytics Certification Study Guide as provided to us by Google. The course is conducted by a Google Analytics certified professional who will guide you step-by-step until you are ready to take the exam. Getting certified is not easy and by no means guaranteed, but with our course you will have the best possible preparation.
Who will benefit from this Google Analytics Certification Course?
This course is aimed at people who want to acquire the official Google Analytics Certification in order to improve their job prospects or simply to learn how to get the most out of Google Analytics.
- You want to improve your online sales & marketing efforts based on data rather then just ‘guesses’
- You have joined or want to join a Digital Marketing Company and require the official Google certification
- You want to improve your job qualifications and ‘job market value’
- You are an existing Google Analytics user who is struggling with using Google Analytics effectively
What will you gain from the Google Analytics Certification Course?
We will cover everything you need to learn for your successful Google Analytics Certification based on the official Google Analytics Certification Study Guide. We will conduct lesson modules as well as interactive mock-exams to get you ready for the actual Google exam. At the end of the course you will sit for the official Google Analytics IQ exam, and once you passed you will have the official Google Analytics Certificate in your hand.
Course Topics and Content include:
Day 1: Google Analytics 101
- Introduction to Google Analytics?
- Getting started with Google Analytics
- The Audience reports: who are these people?
- The Traffic Sources reports: how did they get here?
- The Content reports: what did they do on my site?
- The Goals and E-Commerce reports: how much are they worth?
Day 2: Google Analytics 201
- Reporting vs. Actionable Analysis
- Advanced Campaign Tracking
- Advanced Segments
- Custom Reports
- Analytics for SEO
- Analytics for SEM
- Analytics for User Engagement
- Multi-Channel Funnels (MCF)
- Flow Visualizations
- Social Media & Real-Time Reports
Day 3: Google Analytics 301
- Google Analytics Tracking Code
- Account Administration
- Cleaning up your Data
- Measuring & best Practices: Conversion
- Measuring & best Practices: Traffic
- Measuring & best Practices: Content
- Measuring & best Practices: Visitors
- Managing & best Practices: Cookies and Tracking
- Extracting Data
- Google Analytics IQ Certification Exam
- Presentation of Certificate
The fee for this three-day intensive course is only RM2000 incl. GST and includes the training materials, exam and certification. There are no hidden costs, and there is nothing else you have buy. See this as a small investment that will pay itself back by the benefits you get for being a Google Analytics Certified Individual. You will have to admit, this is a great deal – a small investment for a course that will change your professional life.