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Google Analytics 101 - February 2, 2011

Cardinal Path

Wednesday, February 2, 2011 from 9:00 AM to 4:00 PM (EST)

Google Analytics 101 - February 2, 2011

Ticket Information

Ticket Type Sales End Price Fee Quantity
Google Analytics 101 ONLY - February 2, 2011
All prices include HST.
Ended CA$621.50 CA$0.00
Google Analytics 101 and 201 - February 2-3, 2011
All prices include HST.
Ended CA$1,130.00 CA$0.00

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Event Details

This event is the first part of a two-part course.  The two parts can be taken separately, but it is highly recommended that you attend both to get the most out of your time.

Do you manage your organization's online marketing? Have you heard about (or are using) Google Analytics but want to learn how to unlock it's potential? Are you a communicator or marketer who wants to understand impact from your campaigns, but is new to Google Analytics?  Or are you a budding analyst looking to understand the core principals of Web Analytics? If you answered "yes" to any of the questions above then you should attend PublicInsite's Google Analytics training.

In Google Analytics 101 you will learn:

Getting familiar with Google Analytics
  • Why you must measure: improving effectiveness & creating value with web analytics
  • How Google Analytics works: learn the strengths, be aware of the limitations
  • Key definitions and terms: what they mean, when to use them & when not to use them
Working with the Data
  • Setting up, configuring and managing your Google Analytics account & profiles
  • Understanding site performance: tracking Key Performance Indicators
  • Measuring conversions, building funnels and tracking goals
  • Expanding your visibility - tracking documents and external links
  • Evaluate the performance of keywords and referrers
  • Connecting Google Analytics to Adwords and tracking campaigns
Presenting and Reporting Insight
  • Your vital data all in one spot - custom dashboards
  • Sharing  and scheduling reports
  • Google Analytics to Excel - making data exports rock
  • Sharing insight, not numbers: secrets from the pros
Agenda – Google Analytics 101
  • Introduction and Fundamentals of Web Analytics
  • Google Analytics Page Tags and Cookies - How Google Analytics Works
  • Account Setup, Configuration and Best Practices
  • The Google Analytics Interface
  • Metrics and Key Performance Indicators
  • Traffic Sources, Referrers and Keyword Analysis
  • Goals and Funnels in Support of Conversions and E-Commerce
  • Document Tracking
  • Dashboard Reports and Customization
  • Scheduling Email Reports
  • Google Analytics and AdWords

Who should attend: Marketers, Communications professionals, Analysts, and those responsible for online performance measurement.
Feedback from our previous events:

"Thank you for the excellent training session, can't wait to apply what I've learnt."
"Looking forward to the Google Analytics 201 workshop!"
"The instructor was great! Thank you for all your help."

About the instructor

Scott Shannon, PublicInsite's Manager of Google Analytics Services and resident Google guru, is an experienced and sought after trainer.  He has led Google Analytics seminars and consulting engagements for the Public Health Agency of Canada, Canadian Agency for Drugs and Technologies in Health, the Smithsonian Museum, the United Way, and the Natural Step.  Scott has over 10 years experience in multiple industry sectors including technology, management consulting (ITIL), tourism, and government. Find out more about Scott: http://www.publicinsite.com/team/scott-shannon/?cid=eb2 .

If you have questions or require further assistance with registration, please contact us at workshops@publicinsite.com, or call 613 232 8500 x102.


Have questions about Google Analytics 101 - February 2, 2011? Contact Cardinal Path

When & Where

Ajilon Canada Training Facility
155 Queen Street
12th Floor
Ottawa, Ontario K1P6L1

Wednesday, February 2, 2011 from 9:00 AM to 4:00 PM (EST)

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Cardinal Path

Cardinal Path is the North American leader in web analytics and online marketing services and a leading Google Analytics Certified Partner. With offices in Ottawa, Ontario, Vancouver, British Columbia, and Phoenix, Arizona, Cardinal Path offers services including Google Analytics Implementation, Usability Testing, and Search Engine Marketing and Optimization.

This account is managed by Ben Myers - bmyers@cardinalpath.com

  Contact the Organizer
Google Analytics 101 - February 2, 2011
Ottawa, Ontario Events Class

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