Event is managed and conducted by AsiaTraining.com
Many of our workshop participants have tried using Google AdWords in their marketing efforts, but have had no success with it. This is not because AdWords doesn’t work, it’s because they didn’t do it right. By not knowing what they were doing they ‘donated’ a lot of money to Google…
If you have tried AdWords and it didn’t work for you then you did it wrong as well. Register below and let us show you how you can make Google AdWords work for you efficiently and at a lower cost.
The ‘Secret’ to Google AdWords is “Keep Stuff together that belongs together” – we will teach you exactly how to build you Ad Campaigns around this Principle.
This one-day hands-on workshop is most important if you are new to Google AdWords or have tried it with no success. This hands-on workshop has been designed for website owners with little or no knowledge of Google AdWords and is conducted by a Google Certified Professional. Even if you have some experience with AdWords, with the knowledge gained from this course you will be able to ‘clean up’ your account.
If you are looking to become a Google certified AdWords Professional / Google Partner then you should consider our 3-Day Google AdWords Certification Course
Who will benefit from the Google AdWords Workshop?
This course is aimed at people who have little or no knowledge of Google AdWords, and want to learn the fundamentals of the tool and how it can help you or your business.
- You are an Online Business Owner or Employee who is new to Google advertising…
- You are an existing AdWords Advertiser who is struggling with using Google AdWords cost effectively…
- You want to learn how you can use Google AdWords to instantly get new customers – before your competitor gets them…
- You want maximum return from your web advertising budget…
- You are ready to boost your ROI and get more business thru your website…
What will you gain from this Google AdWords Workshop?
We will cover everything you need to know about Google AdWords from basic principles all the way to creating efficient, well-structured campaigns. We will show you our own case studies and discuss learnings, keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimization tips and much more – all with hands-on practicals so you know exactly what to do. By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.
Workshop Topics and Content include:
- Understanding what online advertising is and where AdWords fits in
- How Quality Score works and why it’s so important in AdWords
- How to structure your account, campaigns and ad groups to position yourself for success
- How to research, identify and refine the keywords and match types
- Tips for writing great text ads
- Targeting users by geography, language, device, and even day of week and time of day
- Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
- Tracking conversions and measuring ROI from your campaigns
- Connect with your audience on millions of websites using image, video, and rich media display ad formats
- Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads
- Use remarketing to identify and target prospective customers with laser focused messaging
- Leverage the opportunity created by mobile devices and effectively advertise to smart phone and tablet users
- Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher
- Extending your text ads with location, call, product, sitelink, social, and mobile app extensions
- Diagnose problems
We know that this course will work for you, and we also know that this is a lot of important information to absorb in just one day. If you feel that the information we provide is too much to handle in one class you can sit for the same course on a future day FREE of charge (just bring your course material). We want you to succeed, so we offer you this free ‘remedial class’ for you to get maximum benefit.
The fee for this one-day intensive course is only RM750 including GST and includes the training materials. See this as a small investment that will pay itself back in no time with the advertising money you save by handling Google AdWords properly and efficiently.
There are no hidden costs, and there is nothing else you have buy. The workshop fee includes the training materials and the option to sit for a future class for free in case you can not absorb all the information we give you. You will have to admit, this is a great deal – a small investment for a course that will change the way you run your online business.
“Within this one day course, I manage to discover the right way to setup Google Adwords in proper way, especially how to lower my bidding cost while increase my position ranking, and how to write proper ads. Now I understand the overall concept of Google Adwords and I can start promote my business online now.
If you have some experiences or totally new in Google Adwords, I encourage you to learn from this one day course, and the training is interactive, so you can ask questions and discover more from Frank.” – Steve Lim Kin Kwan via LinkedIn
“I attended Frank’s Google Adwords Workshop and is great to learn from him to become more effective in advertising with Google. He could answer all my questions and pointed out the ways to configure Ads properly. Content wise it’s just nice.” – Raymond Lim, Touch ‘n Go Sdn Bhd via LinkedIn
Have questions about Google AdWords Workshop - Intake 40?
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