Presented and conducted by AsiaTraining.com:
You already know this: if you don’t upgrade your skills you will be left behind in your career.
Don’t believe me? Just check out the job ads for marketing staff on i.e. JobsDB or JobStreet: more than half of them require the applicant to be Google AdWords certified. If you want to advance in your marketing career you have to have this cert!
Our 3-Day certification course will prepare you in depth for the official Google AdWords Certification exams to become a Certified Google Partner. Our focus will be on the mandatory ‘Google AdWords Fundamentals’ exam as well as the ‘Google Display Advanced’ exam, both of which you will have to pass.
The Google AdWords Certification Training is best suited for people who have some working knowledge of Google AdWords and need to be Google certified for their job, or require this official certification for their professional development.
NOTE: If you are a beginner or only require good working knowledge then our 1-day, hands-on Google AdWords Workshop may be better for you, the details are here:Google AdWords Workshop.
During the classes we will follow the official Google AdWords Certification Study Guide as provided to us by Google. A Google certified professional will guide you step-by-step until you are ready to take the exam – we even do some mock exams to make sure you’re ready. On days 2 & 3 during this course you will sit for both exams, and if all goes well you will have your official certificate issued by Google in your hands by the end of the third day. Getting certified is not easy and by no means guaranteed, but with our course you will have the best possible preparation.
Who will benefit from the Google AdWords Certification Course?
This course is aimed at people who have some working knowledge of Google AdWords, and want to acquire Google certification in order to become or join a Google Partner Agency, to improve their job prospects or simply to learn how to get the most out of Google AdWords.
- You want to start your own Google Partner Agency
- You have joined or want to join a Digital Marketing Company and require official Google certification
- You want to improve your job qualifications and ‘job market value’
- You are an existing Google AdWords Advertiser who is struggling with using Google AdWords cost effectively
What will you gain from this Course?
We will cover everything you need to learn for your successful Google AdWords Certification based on the official Google AdWords Certification Study Guide. We will conduct lesson modules as well as interactive mock-exams to get you ready for the actual Google exam. During the course you will sit for both the official Google Fundamentals and Advanced exams. Provided you pass these tests, by the end of the course you will have the official Google AdWords Certificate in your hand, ready to show it to your boss (…and ask for a raise…).
Workshop Topics and Content include:
Google AdWords Fundamentals
- Introduction to AdWords
- Understanding AdWords
- Understanding the Google Network
- Account management
- Campaign and ad group management
- Create and manage your campaigns
- Create and manage your ad groups
- Keyword targeting
- Getting the most out of your keywords
- Keywords and the Display Network
- Language & location targeting
- Ad formats
- Creating your ads
- Managing your ads
- Budgets and bidding
- Introduction to budgets
- Introduction to bidding
- Measurement and optimization
- Overview of AdWords measurement
- Optimization fundamentals
- Performance, profitability, and growth
- Managing multiple accounts
- Official Google AdWords Fundamentals Exam (2 hours)
Google AdWords Display Advertising Advanced
- Display ads on the Google Display Network
- Understanding the value of display and the Google Display Network
- Plan a Google Display Network Campaign
- Create your ads
- Implement a campaign
- Measure performance
- Optimize and refine
- Display ads on YouTube
- Understanding display advertising on YouTube
- Planning and implementing a YouTube campaign
- Creating ads for YouTube
- Measuring and optimizing performance
- Display ads on mobile devices
- Official Google AdWords Display Advanced Exam (2 hours)
The fee for this three-day intensive course is only RM2000 including GST and includes the training materials, both exams and certification, there are no hidden costs and there is nothing else you have buy. See this as a small investment that will pay itself back by the benefits you get for being a Google certified AdWords professional.
You will have to admit, this is a great deal – a small investment for a course that will change your professional life.
“I can’t thank you enough for your patience and persistence in teaching me the Google AdWords training program and preparing me for the test. You couldn’t have been a better teacher. 100% and a full 10/10. It was much better than the usual training I had been taking in digital media” –David Marshman, Queensland Roofing Director
“The Google Adwords Certification Course by Dr. Frank Peter is a great course! The informal style of class is a best way for me to understand more about Adwords. More over, the handbooks provided during the class contains lots of information that is essential for the exam! Thank you!.” – Hafiz Mokhtar, Averis Sdn. Bhd.
“Attended Dr.Frank’s Google AdWords Certification and it was an eye-opener to me. I am pleased to recommend his course to people who want to get deeper insights about digital marketing. He teaches from his own many years of experience and shows us real life examples. I’ve gained a lot of knowledge in Google AdWords and beyond after attending his 3-day course. He is one of the best instructors in this field in Malaysia and that’s what makes him stand out among other institutes which offer the same course. Thank you, Frank!” – Veneesa Sinsua, Mitsui Outlet Park KLIA Sepang
“Dr. Frank clearly explained and demonstrated the concept of Google AdWords during the 3-day certification course. I am surprised that I have passed the certification exam with flying colours. I could understand the whole concept of AdWords unquestionably now. And the best part is, he charges a very reasonable price.” – Prrudy Wong, Hitachi eBworx
“A fully experienced and dedicated professional trainer who gave all his knowledge in hands-on AdWords Account management and prepared me for the Google certification. His sincere guidance and patience for answering my questions over and over, helped me sail through the tests and gain the basic, yet solid fundamentals in AdWords. A great teacher!” – Jane Poh, Verion Research