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Going Hollywood

design east of La Brea

Tuesday, January 24, 2012 from 6:30 PM to 9:30 PM (PST)

Ticket Information

Type End Quantity
Tour of Hollywood Tower and Best Western Hollywood Hills Ended Free  

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Event Details

Do neighborhoods evolve on a block-by-block basis? We think they can. Join us as we visit two very different renovation projects on the same block in Hollywood that are transforming a section of the neighborhood once bisected by the freeway.

First we'll get a tour of the historic Hollywood Tower, to see the recently renovated French-Norman apartment building. You already know the 1929 building, originally known as La Belle Tour, by its landmark art deco neon sign that looms over the 101. Now go inside the V-shaped building, designed by architects Cramer & Wise, that once served as the inspiration for Disney's Twilight Zone Tower of Terror attractions. Joining us for the tour will be Alicia Scott, VP of Business Development at developer Alliance Residential.

Then we'll walk across the street to visit the newly renovated Best Western Hollywood Hills. Architecture firm Koning Eizenberg has given it a $2 million makeover, transforming the formerly frumpy building into a chic grey hotel. There's also a striking pointillist mural surrounding the now iconic "Last Cappuccino before the 101" sign. We'll be given a tour of the space with KE principal Brian Lane.

After the tours, join us at the 101 Coffee Shop for retro diner grub and that last cappuccino.

Tuesday, January 24
6:30pm: Meet at the Hollywood Tower, 6138 Franklin Ave
7:00pm: Talk and tour by Alicia Scott
7:30pm: Cross the street for a talk and tour with Brian Lane
8:30pm: Head to the 101 Coffee Shop

Cost: This event is free, and dinner at the 101 is pay-as-you-go, but please RSVP so we can get a headcount.

Parking: Street parking only. Please check the signs. 

See you near the 101!

Have questions about Going Hollywood? Contact design east of La Brea

When & Where

Hollywood Tower
6138 Franklin Avenue
Los Angeles, CA 90028

Tuesday, January 24, 2012 from 6:30 PM to 9:30 PM (PST)

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design east of La Brea

design east of La Brea (you can call us "dee-lab") is a Los Angeles-based nonprofit that celebrates and supports local creatives in their efforts to enlighten, improve and engage the city. Through events that are educational, inspirational, and interactive, de LaB unites an enthusiastic community of local residents who are invested in the future of LA.

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