Using PR to Grow your Startup
What can PR do for your startup? Join Girls In Tech on Tuesday, March 8th as we host a panel discussion on how PR can play a role in growing your business. Moderator Kym McNicholas of Forbes magazine will talk with our panel of industry experts to get answers on topics such as:
· Is PR right for my startup? When is the right time to engage?
· How do I engage media to get press for my company?
· What types of PR tactics work, what doesn’t?
· What's the best way to maximize my PR investment?
· What is the difference between an in-house person and working with an agency? Which is better?
Our panelist for this event include:
JUST ADDED: MARISSA LOUIE! Co-Founder & CEO at Dilemma
Marissa Louie brings the dual perspective of a startup entrepreneur (Dilemma, HeroEx, AD Village) and a PR and marketing consultant (Double Dutch, RateItAll, Trumpet, Compute.org, Kontagent, Kroobe, Influence People, Startup PR Summit, and Social Media Marketing conferences). Her work has been featured in publications including: TechCrunch, Mashable, VentureBeat, ReadWriteWeb, TheNextWeb, BusinessWeek, Forbes, Huffington Post, and Shape Magazine.
Andrew Sinkov, Vice President of Marketing for Evernote
Andrew will give us a startup’s perspective on PR and will share with us some of Evernote’s secrets to success, including how PR has contributed to growing the company to more than 6 million users in just 3 years.
Scott McGrew of NBC Bay Area and ‘Press: Here’
Scott joins the panel to give us his insight on PR for startups from a journalist perspective. Scott has spent a decade in the Bay Area as a business/technology reporter for NBC Bay Area and "TechNow." He also hosts the Sunday morning business roundtable program Press:Here, which features Silicon Valley leaders and world class technology reporters.
Tracey Parry, Vice President of Airfoil Public Relations
Tracey joins the panel to talk about PR for startups from a PR Agency perspective. She has over 15 years of experience in agency public relations, managing a number of consumer and B2B technology campaigns including MobiTV, YouSendIt, OnForce and TerraPass.
Moderater: Kym McNicholas of Forbes Magazine
Kim is an anchor/reporter for the Forbes Video Network. She has covered business and technology news for most of her 13-year broadcasting career and has interviewed top company executives, analysts, and other experts on technology and the markets.
When & Where
Girls in Tech & Adroll
Girls in Tech:
Girls in Tech is a social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. As young women with the capacity to inspire, we made it our personal desire and passion to create and sustain an organization that focuses on the collaboration, promotion, growth and success of women in the technology sector.
Created in February of 2007, ‘Girls in Tech’ (GIT) was founded by Adriana Gascoigne. GIT was born out of a need to provide a place for women to cultivate ideas around their careers and business concepts involving technology.
Girls in Tech aims to offer a variety of resources and tools for women to supplement and further enhance their professional careers and aspirations in technology. Some of these resources include, educational workshops and lectures, networking functions, round table discussions, conferences, social engagements, and recruitment events.
AdRoll makes display advertising simple and profitable for brands of all sizes. Over 1,000 businesses use AdRoll's industry leading retargeting tool to increase their conversion rates and attract new customers. With easy to use interfaces, transparent reporting, and expert customer service, AdRoll brings cutting edge advertising technology to businesses both large and small.