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GiT Boston Presents: Using Social Media in your Organization

Girls in Tech

Wednesday, May 6, 2009 from 6:00 PM to 9:00 PM (EDT)

GiT Boston Presents: Using Social Media in your...

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Have you been wondering how to incorporate digital tools into your marketing or organizational processes?

Well, here's your chance. We've got a stellar group of panelists, each of whom focus on a specific aspect of "social media."  They will have a discussion about how you can start thinking about implementing these tools and concepts into your organization (company, university, non-profit, you name it!) in an effective and beneficial way.

Additionally, we will be conducting two case studies, whereby each organization will be given the opportunity to describe themselves, what they do, what they have (or haven't done) with social media, what they hope to do (or maybe they don't know!) and gain valuable feedback from the panelists and audience members on how they can move in the right direction within the space.

The really great news? Those case studies will be two of you ladies (on behalf of yourselves or your organization).

If you would like to submit your organization for one of our case studies, please email Kate: kate@girlsintech.net and include the following information.

-Your name
-Your company name
-Brief description of what your company does
-Your current marketing or business development strategy (2-3 sentences)
-What you've done so far with social media, including what has been successful or unsuccessful
-Any pertinent questions you would have for the panelists
-Why you think your company makes a good case study!

Our panelists include:

Karen Rubin, Product Owner, HubSpot

Karen Rubin is a product owner at HubSpot, an internet marketing company whose visionary efforts have changed the nature of internet marketing for small and medium businesses. She has also worked in project and content management for some of the world's top web 2.0 companies, such as MainStreet.com, Stockpickr.com, iVillageLive.com and GiftCertificates.com. Karen also is co-star of HubSpot TV, a weekly video podcast about marketing and social media trends. Karen has a degree in Computer Science from Trinity College. Feel free to follow Karen on Twitter at http://twitter.com/karenrubin. To visit HubSpot, go to www.hubspot.com.

Rachel Happe, Co-Founder, Community Roundtable

Rachel Happe (http://www.twitter.com/rhappe) is Co-Founder and Principal at The Community Roundtable and has over fifteen years of experience working with emerging technologies including enterprise social networking, ecommerce, and enterprise software applications. Combining a career in business and software with a lifetime of watching her parents manage church communities, Rachel brings some unique perspectives into how both profit- and passion-driven organizations operate.

Prior to The Community Roundtable, Rachel served as a product executive at Mzinga, Bitpass, & IDe.  In addition, as a technology analyst, Rachel initiated IDC's enterprise social software practice where she wrote groundbreaking research including The Power and Passion of Organic Communities: How Technology Can Be Used to Increase Discovery, Engagement, and Productivity; The Social Enterprise: How Social Networking Changes Everything; and U.S. Social Networking Application 2008–2012 Forecast: Enterprise Social Networking Takes Hold. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She writes at http://www.thesocialorganization.com

Mike Langford, Founder & Head Tweeter, TweetWorks

Mike is a serial entrepreneur with passion for making a difference in peoples lives. In addition to his roll at Tweetworks, Mike is a principal at the investment advisory firm Course Pilot Financial. Prior to launching Course Pilot he held a variety of roles as a member of the finance teams at Fidelity Investments and State Street Corporation.  Mike earned his MBA from Boston University’s School of Management.

Cappy Popp, Co-Founder & Principal, Thought Labs

Cappy Popp is co-founder and Principal at Thought Labs, a social media strategy and implementation firm which has been building custom Facebook and social media solutions since the launch of the Facebook Platform. He has created successful Facebook strategies, applications, Pages, and integrated social media presences for companies of all sizes.

Before starting Thought Labs he was a Principal Engineer at NuMega/Compuware where he specialized in emerging technologies and used his fifteen years of software engineering experience to create award-winning enterprise debugging, testing, and monitoring software.

He has a deep understanding of Facebook internals, best practices, and strategy and is currently writing 'Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform' for Pearson/Addison-Wesley.


6:00-7:00 will be general networking

7:00-8:30 will be panel discussion and case studies, followed by Q&A

8:30-9:00 will be reserved for either wind-down networking or further Q&A if people are finding the discussion worthwhile!

Please use the Twitter Tag #GiTBos for the event

There will be an iPod raffle, courtesy of QTask, our new corporate-level sponsor.

This event is sponsored by MICROSOFT:

Have questions about GiT Boston Presents: Using Social Media in your Organization? Contact Girls in Tech
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When & Where

1 Memorial Drive
Cambridge, MA 02142

Wednesday, May 6, 2009 from 6:00 PM to 9:00 PM (EDT)

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Girls in Tech

About Girls In Tech
Girls in Tech is a social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology.  As young women with the capacity to inspire, we made it our personal desire and passion to create and sustain an organization that focuses on the collaboration, promotion, growth and success of women in the technology sector. 

Created in February of 2007, ‘Girls in Tech’ (GIT) was founded by Adriana Gascoigne. GIT and was born out of a need to provide a place for women to cultivate ideas around their careers and business concepts involving technology.

Girls in Tech aims to offer a variety of resources and tools for women to supplement and further enhance their professional careers and aspirations in technology. Some of these resources include, educational workshops and lectures, networking functions, round table discussions, conferences, social engagements, and recruitment events.

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GiT Boston Presents: Using Social Media in your Organization
Cambridge, MA Events

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