Girls in Tech Presents: The Women of BD
Tuesday, March 31, 2009 from 6:30 PM to 9:30 AM (PDT)
Girls in Tech Presents
The Women of BD
A business development panel featuring Bebo, AdBrite and Yelp
Wonder what it takes for a Girl in Tech to become a successful business development professional? Ever ponder how private and public companies vary their business development strategies? Or maybe you’re just asking yourself what the heck is ‘business development?!’ If any of these questions apply to you then Girls in Tech has the perfect forum for you.
GIT is hosting a Q&A session with some of the savviest, smartest and most spectacular women in Business Development. Our guest panelists come from AdBrite, Bebo, and Yelp and they’re joining us to discuss a bevy of topics in an effort to help define the distinct aspects that together comprise business development.
Our panel of business development experts are ready to share with our members, tips on how to grow an organization through means such as assessing the current business plan, addressing marketing initiatives, and sales and operational strategies.
Education, Skill-set, Background
Assessing market opportunities, customers & partner prospects – what role do personal and professional networks play when sourcing opportunities
Private vs Public – AdBrite & Yahoo! offer a taste of online advertising while Bebo and Yelp flavor the discussion with social networking spice
Adapting the business development strategy in an aggressive economic climate
Parting is such sweet sorrow –
final words of advice for fellow femmes in the field
About the panelist:
Jessica Alter is Director of Business Development and Platform at Bebo. She leads multiple business development efforts as well as the platform strategy and community at Bebo. Prior to Bebo, Jessica worked in business development at Hands-On Mobile and as strategy consultant at Accenture. She holds a Bachelor’s in Business Administration from University of Michigan and an MBA from Harvard Business School.
Sonia Survanshi McFarland is the Head of Business Development at Yelp.com and previously worked at Google, Crosslink Capital and Goldman Sachs. A graduate of Pennsylvania University, she studied Systems Engineering and Economics.
Lucy Jacobs, Head of Sales, Marketing and Business Development for AdBrite, founded and sold a cosmetics business focused on hair care, body care and lip care products with distribution through 900 stores in South Africa. She also served as CFO of JP Morgan’s Equities Business, qualified as a CPA and worked for Deloitte, and worked in the Technology Investment Banking Group at Merrill Lynch.
Date & Time: March 31st @ 6:30pm
Location: 543 Howard Street, San Francisco
Cost: $10 per person
When & Where
Girls in Tech & Orrick, Herrington & Suttcliffe,LLP
Girls in Tech is a social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. As young women with the capacity to inspire, we made it our personal desire and passion to create and sustain an organization that focuses on the collaboration, promotion, growth and success of women in the technology sector.
Orrick, Herrington & Sutcliffe, LLP
Orrick, Herrington & Sutcliffe is an international law firm with more than 1,100 lawyers located throughout the United States, Europe and Asia. We focus on complex and novel finance and innovative corporate transactions, and litigation.
With more than 110 lawyers, Orrick's Emerging Companies Group has a unique focus on the business and legal needs of emerging companies and the venture capitalists and investment banks that support them. With a broad spectrum of practice areas and the resources of an international law firm with 21 offices on three continents, Orrick's Emerging Companies Group brings depth and breadth of experience to companies on the journey from the "garage" to the global marketplace.