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Gini Dietrich and Geoff Livingston Launch Marketing in the Round

Patrick Ashamalla, Shonali Burke, and Geoff Livingston

Monday, May 14, 2012 from 1:00 PM to 2:00 PM (EDT)

Gini Dietrich and Geoff Livingston Launch Marketing in ...

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We (Gini Dietrich and Geoff Livingston) are hosting a virtual book launch party for Marketing in the Round at 1 EST that we hope you’ll attend.  We’re trying to break the top ten business lists on both Amazon.com and Barnes and Noble for that hour!  If we succeed, Gini is going give Geoff a shaving cream pie in the face.

It’s going to be fun, but this means a lot to both of us.  Please join us on U Stream! Or you can just tweet at us (@ginidietrich and @geoffliving).

The book details how to integrate diverse marketing disciplines from PR and advertising to social media and direct marketing in a full-scale multichannel program.

Marketing in the Round provides useful tips on:

  • How to form your marketing round
  • What are the best methods to develop an integrated multichannel marketing program
  • Which approaches work best based on your marketing round's strengths
  • How to measure your results
  • How to integrate social media


 

 

 

 

Have questions about Gini Dietrich and Geoff Livingston Launch Marketing in the Round? Contact Patrick Ashamalla, Shonali Burke, and Geoff Livingston

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Patrick Ashamalla, Shonali Burke, and Geoff Livingston

Patrick Ashamalla founded digital design firm A Brand New Way, which was acquired by White, where he now serves as Chief Digital Officer.

A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of my eponymous social PR consulting firm, Shonali Burke Consulting, Inc.

Geoff Livingston is an author, photographer and founder of Tenacity5 Media, which helps companies and nonprofits develop outstanding marketing programs. 

  Contact the Organizer

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