Get Your Foot in the Door of Large Companies: From Contact to Relationship
One of the questions Brandon Kleinman most frequently hears from startups is, "How do I get Big Company X to work with me?"
How do you get your foot in the door? How do you get noticed? And what work needs to be done to go from making contact, to making a connection, to doing business?
This 90-minute class will guide you through clear, prescriptive ways to establish contact, secure a meeting, present properly, make the sale, and - perhaps most importantly - maintain the relationship over time.
This class is designed specifically to play to the strengths of any personality type - from the most outgoing individuals to the most introverted or shy. Through the use of practical executable tasks and techniques, anyone will be able to level the playing field and have a chance to pitch your company to the top player at Big Company X.
Why spent 90 minutes with Brandon Kleinman?
He's been practicing his own brand of marketing for ten years and has seen businesses from all angles. He's run small startups, been a top player in a big corporation (Disney), in the agency world (Chiat/Day), and worked as a consultant to both.
What can you expect to learn?
- The day-to-day realities of a buyer at a large company or big agency
- Which individuals you should be going after, and who has the ability to buy your product or help you access the company
- How to find who you're looking for
- How to prep for meetings
- How to pitch
- The importance of the follow-up
- Relationship maintenance
- Quick hacks to increase attention from big companies
Instructor: Brandon Kleinman
Brandon is the CEO of what'sGOOD, previously served as Director of Strategy for TBWA/Chiat/DAY and, from time to time, appears on Good Morning America to talk about the internet. He's also a writer for The Huffington Post, a native Angelino, and has a pitbull who understands English fluently but pretends he can't speak it.
About Coloft Academy
Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit http://coloft.com/academy. To automatically get updates, join the mailing list.
Use ParkMe to look up street parking near Coloft (street parking on Santa Monica Blvd & Colorado is free after 6pm). Please arrive 5~10 minutes early to make sure you can arrive on time.