What is a podcast and how can it help my organization reach people online?
At this month's "Get It Online" lunch discussion, which will begin at 12 p.m. on February 22 in the McClendon Room, Rich Harrington will discuss what a podcast is and why both communicators and journalists are increasingly using them to successful reach niche audiences. This informative session will share secrets on creating professional looking video for podcasting and other video-sharing technologies.
Podcasting is another name for audio and video blogging. The general idea is that you post audio or video content that someone can subscribe to. You are essentially creating a channel, one that you add audio, video, or print content to so it can be automatically downloaded to a subscribers’ computer or media player. All of this can occur without the need for email blasts, people logging onto websites, or expensive shipping bills.
Additionally, podcasting is much more affordable than streaming and web video options. Podcasting uses a distributed model, so instead of everyone coming to your website and clicking (then wanting to watch the video at the same time), podcasts download in the background automatically. This means that podcasts
are there, waiting to be watched whenever and wherever the consumer wants them.
The "Get It Online" lunch series is open to National Press Club members free of charge. Lunch may be purchased in the Reliable Source. A limited number of guests may attend at a cost of $20 per ticket, which includes a lunch buffet. Introductions will begin at 12:15 p.m. and the speaker will conclude by 1:30 p.m. Ample time is allotted for audience questions.
Richard Harrington is the CEO of RHED Pixel, a visual communications company in the DC area. Rich is a practiced expert in motion graphic design and digital video. Starting his career out in the world of broadcast journalism, Rich has always had great interest in visual communications. His producing skills were also recognized by AV Video Multimedia Producer Magazine who named him as one of the Top Producers of 2004.
Rich is a member of the National Association of Photoshop Professionals Instructor Dream Team, and a popular speaker on the digital video circuit. He has been the Program Manager and Technical Chair of the National Association of Broadcasters since 2003.
Rich is an internationally published author. His book, Photoshop for Video, was the first of its kind to focus on Photoshop’s application in the world of video. He is also a contributing author for Apple’s Aperture, iLife ’08 and iWork ’08, Final Cut Pro On the Spot, After Effects On the Spot, After Effects at Work, and Producing Video Podcasts.
A Master's Degree in Project Management fills out Rich’s broad spectrum of experience. Rich enjoys traveling and digital photography, as well as teaching his kids the joys of science fiction and comic books.
When & Where
The National Press Club
The National Press Club, a private club for journalists and communications professionals, has been a Washington institution for more than a century. It is also a world-class conference and meeting facility that hosts thousands of events each year for sophisticated clients from around the globe. And while these are the Club’s functions, its mission is to be The World’s Leading Professional Organization for Journalists. It is a social and business organization dedicated to supporting the ongoing improvement of the profession of journalism.