Many found this year’s Super Bowl commercials rather predictable. The few ads that did generate buzz were produced by amateurs. More and more, the creation of entertainment and marketing content is shifting into the hands of the audience. That’s right: “just folks” with little or no association with the advertising industry are getting into the game.
Is user-generated content the wave of the future? And if so, what does this mean for the advertising industry?
Peter LaMotte, President, GeniusRocket
Presented with NYIT Auditorium on Broadway
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