" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

Geneva NEXT Program: Customer Discovery - May-June 2013

Techstars Startup Programs

Friday, May 31, 2013 from 6:00 PM to 9:00 PM (CEST)

Geneva NEXT Program: Customer Discovery - May-June 2013

Ticket Information

Ticket Type Sales End Price Fee Quantity
Entrepreneur Ended CHF249.00 CHF4.00
Team of 2 Ended CHF399.00 CHF4.00
Team of 3 Ended CHF599.00 CHF4.00

Who's Going

Loading your connections...

Share Geneva NEXT Program: Customer Discovery - May-June 2013

Event Details


What is NEXT?

NEXT is a complete hands-on program for developing and validating your business idea based on a comprehensive curriculum rooted in Steve Blank's Customer Development methodology, built around in-person interactions with potential customers and delivered by an accredited NEXT instructor.


The program starts with a kick-off session on May 31st and will end on June 28.

The participants will meet 5 times for a 3-hours session on the following dates:

  • May 31st
  • June 7th
  • June 14th
  • June 21th
  • June 28th

See the program below.

What you will learn:

  • How to generate assumptions to validate about your assumed customer's needs, motivations and their behaviors. 
  • How to find and reach out to people for interviews that match your assumed customer segments.
  • How to define experiments that validate or invalidate assumptions you have about your business model. 
  • How to develop your own customer discovery interview plan.
  • How to conduct effective customer discovery interviews.
  • How to turn customer feedback into real insight.


Startup teams will be mentored by entrepreneurs and professionals selected by the Main Instructor. Mentors will guide the teams into the Customer Discovery process by providing the following support:

  • Review teams weekly presentation before they present
  • Comment weekly on teams LaunchPad Central Customer Discovery progress
  • Respond to the teaching teams critique of your team
  • Provide Rolodex help - “why don’t you call x? Let me connect you.”
  • Push the team to make at least 10 customer contacts/week
  • Meet one-on-one with their teams at least twice during the class
  • Check in regularly with NEXT Instructor to discuss student progress

Mentors will interact with the assigned team weekly in a phone/skype mentoring session before their weekly meeting. Also, they will review and comment regularly on their assigned team using the LaunchPad Central software.



Enroll on Udacity

Sign up for an account with Udacity at www.udacity.com and register for the class - How to Build a StartUp - EP245 (in the Intermediate Course section). This will bring you to the main EP245 class page and click “Enroll.” Once enrolled, watch the following:

Customer Discovery


Program Structure

View the detailed curriculum 

Eventbrite - [City] NEXT Program: Customer Discovery

Week 1  
The Art of Customer Discovery
Overview of the theory and the best practices for conducting Customer Discovery.

Week 2
Opportunity Assessment & Initial Team Presentations
Assessing the business opportunity by understanding the size of the market and competitive landscapes.

Week 3
Team Presentations
Teams will present their customer discovery insights and validated/invalidated assumptions. 

Week 4
Team Presentations
Teams will present their customer discovery insights and validated/invalidated assumptions.

Week 5
NEXT Final Presentations
Each team will present a comprehensive overview of their insights gained and major assumptions validated or invalidated.

Refund Policy: 

No refunds will be granted within 7 days of the event if food and drink have already been ordered. Apologies for any inconvenience this may cause.

If a refund is required, please send a request to support@startupweekend.org specifying:

  • Your name
  • Contact information
  • Event Details
  • Email you registered with
Have questions about Geneva NEXT Program: Customer Discovery - May-June 2013? Contact Techstars Startup Programs

When & Where

UBIS University Geneva
46 Avenue Blanc
1202 Geneva

Friday, May 31, 2013 from 6:00 PM to 9:00 PM (CEST)

  Add to my calendar


Techstars Startup Programs

Techstars is a global ecosystem that empowers entrepreneurs to bring new technologies to market wherever they choose to live. With dozens of mentorship-driven accelerator programs and thousands of community programs worldwide, Techstars exists to support the world’s most promising entrepreneurs throughout their lifelong journey, from inspiration to IPO. Techstars provides access to tens of thousands of community leaders, founders, mentors, investors, and corporate partners, allowing entrepreneurs to accelerate the pace of innovation and do more faster. Techstars supports every stage of the entrepreneurial journey – from early stage grassroots community development to more formal opportunities that provide education, experience, acceleration, funding, and beyond. Techstars Startup Programs include Startup Weekend, Startup Digest, Startup Next, and Startup Week. 


  Contact the Organizer
Geneva NEXT Program: Customer Discovery - May-June 2013
Geneva Events Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.