San Francisco, California
London, United Kingdom
The Art of Enterprise:
Gary Hoover’s 8-week course in entrepreneurial thinking
When and Where:
This intensive course will be held every Thursday evening from July 18 through September 5, 2013 at the beautiful Capital Factory Facilities (16th floor, 701 Brazos, downtown Austin in the Omni Hotel complex). Each class will start at 6PM and conclude between 9 and 9:30.
Who The Course is For:
Hundreds have taken and raved about serial entrepreneur and global teacher Gary Hoover’s Art of Enterprise course. In this special 8-week summer edition, Gary will cover the most important aspects of thinking like an entrepreneur and understanding business and the economy. Be prepared to gain significant insights from Gary’s 50 years of studying big business and 31 years of starting new ventures (he recently founded his 5th startup, Bigwig Games). His many satisfied customers include successful entrepreneurs seeking a broader understanding of the world around them, individuals with MBAs but who were seeking a bigger understanding of business, and technologists and engineers desiring a short, intense introduction to business and entrepreneurship. The principles taught in the course apply to any size enterprise in any industry, including not-for-profit and social entrepreneurship.
You can get a taste of Gary and his teaching style – commonly called “like drinking from a fire hydrant” – at his YouTube channel: http://www.youtube.com/user/hooverbits/videos?flow=grid&view=0&sort=p.
Everyone who takes this class will receive a PDF of Gary’s book, the Art of Enterprise, as well as other handouts and documents. All the classes are audio recorded, so if you have to miss class, you can download them off Dropbox. Free lifetime 24/7 email support.
The tuition for the course is $799. Enroll by midnight, Friday, July 12 and save $120 with the early discount price of $679. Cash, check, or credit card (via PayPal). Registration on EventBrite required.
Thursday, July 18 – Thinking Like an Entrepreneur. Course introduction. What defines an entrepreneur? What are their most important characteristics? Why is ambitious learning key to success? What roles do technology and capital play in the process? How does one generate ideas and sort through them?
Thursday, July 25 – The Eight Keys to Building and Leading Successful Enterprises. What are the critical factors that separate the winners from the losers?
Thursday, August 1 – My Life as an Entrepreneur. Gary describes his 5 startups, why they succeeded or failed, the trials and triumphs, raising money (in just about every way imaginable), sharing and dilution, and many other highly specific take-aways.
Thursday, August 8 – Learning Through Observation. One of the most important ways entrepreneurs come up with breakthrough innovation is through intense, quantitative, feedback-loop observation. This critical skill is rarely taught in the classroom – in fact, you can’t observe too much in the classroom. This is the only session which will be done in the field, not at Capital Factory.
Thursday, August 15 – The Big Picture. Gary created the company that became Hoover’s, Inc. because he discovered most business people know very little about business, about their economic context, about how big companies think and work, and about how to evaluate companies as partners, suppliers, or customers. This session will move you way ahead of your peers and competitors in all these regards.
Thursday, August 22 – Your Ideas. You are invited to bring one or more business ideas to class, give a short presentation on your ideas, and gather feedback from Gary and your fellow classmates.
Thursday, August 29 – The Numbers Made Simple. Many business people do not really understand the most important principles of financial statements. Come out of this class with a core understanding – from a leader’s viewpoint – of the profit and loss statement and the balance sheet, and how they interact.
Thursday, September 5 – How to Become an Expert in any Company or Industry. Gary began subscribing to Fortune Magazine 50 years ago, at the age of 12, and has devoted his life to understanding a wide array of industries. In this session, learn how to be a research expert yourself!
What People Say About My Classes
It was my honor to having you as my teacher and mentor. You won't believe how much your class changed my thinking process as a business owner. It was almost 15 years since I have taken any classes after my masters. I have always hesitated to take any class because of my busy life. I had no idea that your class would inspire me so much. – Ashif Mahmud, President/CEO ict Consultants Software Solutions
Gary Hoover is a man of many, many talents, and I respect him dearly. He is really a genius level business thinker. You guys are super-lucky to have him as a teacher. I had a lot of great professors at Wharton and when I attended Wharton it was rated the #1 MBA program 6 years in a row. And none of them approached Gary’s level of knowledge about business history or entrepreneurship. – Brett A. Hurt, founder, Bazaarvoice, Inc., partner, Austin Ventures, Austin, Texas (founded in 2005, IPO in 2012).
I would highly recommend this entrepreneurship course for anyone toying with the idea of starting a business. Our class met once a week, and I would find myself so inspired and full of ideas during class that my energy would spill over well into the night. – Taylor Journey, University of Texas undergraduate
If you’re thinking about starting a business, I highly recommend taking Gary’s class. You will analyze business models and your business curiosity will be heightened. This will help you better interact with vendors, and other stakeholders. Most importantly it’ll help you understand that although your idea may be unique, similar things have been done and you’ll find the places to go to learn why or why not they have succeeded. – Erine Gray, award-winning Social Entrepreneur, founder/CEO Aunt Bertha
I have known Gary Hoover for over 20 years. With that background, I can tell you that Gary Hoover is one of the most amazing entrepreneurs and teachers I have ever encountered. He is literally a walking encyclopedia of business history and his story telling is incredible. He is the most prolific reader I have ever met and his ability to not only speed read but retain information is incredible. I consider Gary Hoover one of Austin’s most valuable assets and recommend him without reservation. Whether you are a lifetime learner, an aspiring entrepreneur, or an academic, you will find Gary Hoover as one of your truly great resources and your time spent with him among your most memorable. – Jim Nolen, Distinguished Senior Lecturer Emeritus, Department of Finance, McCombs School of Business, University of Texas at Austin
I would like to thank you for inspiring me to look at life through the eyes of an entrepreneur. Your class was the most valuable and most enjoyable class I have ever taken. It truly changed my life. – Tyler Kling, University of Texas at Austin undergraduate student
As a businessman and a thinker, Gary Hoover is a true visionary. – Laurence J. Kirshbaum, former CEO, Time Warner Trade Publishing
I’ve been teaching at the McCombs School of Business since 1989. I have won every teaching award given by the students. Gary is one of the most gifted teachers I have ever known. He knows his subject cold and has a God given gift of being about to reach students in a way that is just awe inspiring. When you add his passion for teaching and helping people, he is priceless. – John Doggett, Harvard MBA, Yale JD, Senior Lecturer in Management, McCombs School of Business, University of Texas at Austin
Gary Hoover is one of the smartest and most creative people I know. – Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University
This is one of the finest teachers and courses I have taken – and I have taken a lot (BA, MPH, PhD, MBA) and I have taught at several universities. Gary Hoover is a fantastic person, instructor, and mentor. – Blair Carter, Educator and Entrepreneur
Gary brings to the table both an understanding of the applied aspects on entrepreneurship as well as the ability to teach and engage in intellectual activity around entrepreneurship. Because he has started companies, he has an understanding of the entrepreneurial process, from idea to market. Because of his love for scholarship and teaching, he understands how to integrate the practical and the intellectual. – John Sibley Butler, Professor of Sociology and Business, Director of the IC2 Institute and the Herb Kelleher Center for Entrepreneurship, University of Texas at Austin
Gary is a truly inspiring speaker and teacher and I highly recommend any of his courses or talks (or even just chatting with him at lunch!) His unique experiences and his genuine, open nature create a great an ideal atmosphere for the flow of ideas and introspection. Taking his course on Entrepreneurship last fall was the penultimate push towards me finally starting my own business. – Elayne Crain, Entrepreneur
I walked away from Gary’s classes each week feeling that I had been shown the other side of the curtain. Gary’s passion for both his subject, and for communicating it in a clear and engaging manor has led me to suggest that each student be given an AHA degree. Alumnus of the Hoover Academy is one obvious meaning. But in my, and many other cases from my class, we had an ‘Aha!’ moment. Something that either had not occurred to us, or that we had previously wrestled with needlessly, once Gary described it differently. I believe anyone thinking of starting a business would be well advised to add one of Gary’s classes to their curriculum. – Allan Clark, entrepreneur
I have recently been going over your online class and all the material you have provided and I have to say it is exceptional. Aside from your videos, your book "The Art of Enterprise" is by far one of the most thought provoking books I have read. It has taken me way longer to read than I had anticipated due to me stopping and thinking about every single page. It is great, easy to read, and contains useful information that you cannot find in other books. Thanks for including it along with your awesome online class. – Mario Robles
If you have a corporate background you probably already know the value of a top analyst, especially one with personal original research with special knowledge in retail, and perhaps especially with the strength of history, looking toward the future. If you are a small business person then you know the value of hearing from a serial entrepreneur with enough moxie to be a professor. But what if you are from the the nonprofit or educational world? Will this course be useful to you? Yes. Innovation, serving people, finding data and using it usefully, understanding the future as well as the past, and charting a course for a mission with passion -- all of this is your need that will be met in this course. This course can provide your jolt to next level thinking. – Sharon Sarles, Minister of the Gospel, bootstrap broadcaster, college instructor
When & Where
Student of Business, Serial Entrepreneur, and Teacher of Entrepreneurial Thinking