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Gaming Principles in Health: Presentations & Interactive Discussion

HealthTech Women

Tuesday, August 27, 2013 from 6:30 PM to 9:00 PM (PDT)

Gaming Principles in Health: Presentations &...

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Late Registration Ended $10.00 $1.54

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Event Details

Are you interested in engaging your users in a new, fun and dynamic way? Have you thought about using game principles or rewards within your product design? This panel will discuss strategies that have been successful in the gaming industry that can be incorporated in this health sector, a challenging yet highly rewarding vertical.  

Come learn from some exciting and respected companies tackling health challenges through gaming principles, tactics and rewards!


Tonic Health: Sterling Lanier, Co-Founder & CEO

Keas: Lindsey Irvine, VP Business Development and Strategic Partnerships

Ayogo: Mavis Dixon, Projects and Engagement

Zamzee: Heather Regan, VP of Product



Event Details:

Location: SandBox Suites (South Park)

6:30-7:00: Mix and Mingle

7:00-7:45: Company Presentations & Intros

7:45-8:15: Interactive Discussion

8:15-8:45: Mix and Mingle


Wine and a selection of gourmet appetizers will be available, thanks to our sponsors, Dr.Chrono, Pelesend, and Kivelstadt Cellars, an Eclectic Family of Wines.


Speak Bio’s:

Sterling Lanier, Co-Founder & CEO at Tonic Health 

Sterling Lanier is the co-founder and CEO of TonicHealth. Prior to co-founding Tonic, Sterling founded and ran Chatter, one of the leading market research firms in the country — and where he helped perfect many of the data collection practices in use today.  Sterling has particular expertise in gaming (where he has worked extensively with firms such as Activision, Electronic Arts, 2K Games, Sega, Zynga, Sony, LucasArts, and Konami) and healthcare (where outside of Tonic's work with top hospital providers he has also consulted for GlaxoSmithKline, Johnson & Johnson, LifeCell, KCI, Centene and Molina).  He is a frequent speaker on product innovation and patient experience design.

Lindsey Irvine, Vice President for Business Development & Strategic Partnerships at Keas. 

In this role, Lindsey is responsible for driving top-line growth through direct sales and channel sales from value-added-resellers (VARs), brokers, benefits consultants, and other strategic partners who advise, consult and take-to-market employer wellness and employee benefit programs.

Prior to this, Lindsey was Director of Sales for Keas, where she led record year-over-year growth for direct and field sales, launching Keas into the enterprise software-as-a-service (“SaaS”) market and extending Keas’ leadership position as the market leader in the enterprise wellness category.  Prior to Keas, Lindsey was Director of Strategy and Partnerships at the National Cancer Institute, National Institute of Health. In this role, Lindsey directed the strategy and execution of partnerships between publicly funded behavioral research and privately funded information technology companies, including Google, Intel, and Microsoft. It was this experience that led Lindsey to Keas, where she applied best practices and learnings from NIH to bring-to-market a behavior change, b2b engagement platform that incents, motivates and directs consumer behavior to achieve top-line and bottom line improvements for corporations of all sizes.

Mavis Dixon, Projects and Engagement at Ayogo

Mavis Dixon is the co-author of The Ayogo Model, which blends the power of game-technology, patient-centered health narrative and business process design.  A certified PM with a management-consulting background in social media and marketing strategy, business development and sponsorship, Mavis's work has impacted the lives of millions of Canadians. At Ayogo, she engages patient communities and health industry partners through strategic alliances that improve adherence and health outcomes in patients with chronic health conditions.  Her quarterly column on Patient Engagement appears in PharmaPhorum and she moderates the Patient Engagement group on LinkedIn.

Heather Regan, VP of Product at Zamzee

BIO to be updated shortly... 


Company Profiles:


Tonic ( is an iPad-based medical data collection platform that uses extremely high patient engagement to dramatically improve the process of gathering, analyzing and using patient data.  Tonic is currently installed or about to be installed at such leading health systems as Kaiser Permanente, the Mayo Clinic, Mass General, New York Presbyterian, UCSF, UCLA, the VA, Seattle Children's Hospital, Lucile Packard Children's Hospital at Stanford, Florida Hospital and Georgetown Medical Center, among others.

Tonic has broad applicability throughout healthcare, where our platform is being used for a wide range of real-time data collection and analysis needs, including Patient Intake, Patient Screening, Patient Satisfaction, Patient Reported Outcomes, Discharge Management, Academic Research, Quality of Care surveys, Patient Education and Clinical Trials.

To experience the magic of Tonic firsthand, simply download our interactive demo by tapping here on your iPad or by searching for "Tonic Health" in the App Store (where Apple is currently showcasing Tonic as one of their featured apps in the Medical category).


Keas ( is the most engaging wellness program in the workplace. Keas promotes healthy behavior and teamwork with interactive media that delivers relevant, individualized content to hundreds of thousands of employees. Keas has a proven track record of supporting corporate HR in increasing retention, productivity, teamwork, collaboration, and competitiveness. By rewarding people for achieving simple exercise and nutrition goals, employee health is improved and overall healthcare costs are decreased.


Ayogo ( motivates people to change their lives, one fun social game at a time. We apply the behavioral psychology of games and play to the management of chronic health conditions, and patient adherence.

Better Through Play: Games & Apps for Patient Engagement & Adherence.


Zamzee ( is a social enterprise on a mission to make it easier for tweens and families to be more physically active. The Zamzee meter and online experience is the result of several years of research, creative thinking and design based on feedback from kids and families. Today we're proud to say studies show that kids who use Zamzee move almost 60% more on average than kids who do not - that's an extra 45 minutes of non-stop pushups each week.



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When & Where

Sandbox Suites
404 Bryant St
San Francisco, CA 94110

Tuesday, August 27, 2013 from 6:30 PM to 9:00 PM (PDT)

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HealthTech Women

HealthTech Women is a leading professional organization that brings together women across the healthcare Industry sectors to learn about new technologies that are impacting healthcare.  We offer members unique female- led speaker engagements, a global network of influential women, ability to find mentors, and be first to hear about featured career opportunities in this space.

We are pioneers in the field of how healthcare silos interact, communicate and use exponential technology to facilitate innovation.



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