Thursday, June 16, 2011 from 2:00 PM to 6:00 PM (EDT)
Got Game? Gamification Techniques for Entertainment and Media Executives: Applying the Latest in Social Game Mechanics and Techniques to Boost Engagement and ROI
One of the hottest trends in marketing
right now is called Gamification. This unique workshop
co-hosted by two leading companies in Gamification,
Bunchball and Badgeville, will show you the latest in how
some of the world’s leading media companies and brands -
such as NBC, Warner Bros.,
UBM, Comcast, and ABC -
are using fundamental human
engagement techniques, used in the game industry, such as
reward, status, achievement, competition and self-expression
in their media and marketing mix.
This workshop will only take 30 attendees for maximum efficiency. Reserve your seat now!
Part I: An Introduction to Game Mechanics and Gamification
Learn about the techniques from social gaming that are proven
to drive user behavior. Understand the range of mechanics such as
leaderboards, status, reputation, badges, progress bars, and more, and
the potential of these techniques as they begin to be realized in the
entertainment and ecommerce industries.
Part II: How can you use Social Game Mechanics as a part of
your Product/Service Marketing Strategy?
Badgeville will walk you through relevant case
studies, show what has proven the most effective techniques, before and
after show and tell, which results to look for and how to differentiate
between techniques that are effective for the specific goals you have to
drive user behavior and increase the value of your users.
Part III: How can you make Gamification a part of your
Product/Service Marketing Strategy?
See a demonstration of how Badgeville works with a client in
the entertainment space to determine the rewards logic to influence
behavior and set up a customer site. One workshop attendee will be
chosen to have their site receive a live consultation of how game
mechanics can be implemented to drive behavior. There will be time to
ask questions about how your specific site can apply game mechanics.
|3:45 PM||Break, Refreshments, Coffee and Networking|
Part IV: From Good to Great - Using Models and
Hypotheticals Relevant to the Entertainment and Media Markets
|Mapping your business goals with your users' interests to optimize your gamification program. Molly Kittle, Director of Creative Strategies, Bunchball will give you tips directly from Bunchball’s playbook, and she’ll walk you through how to develop a winning strategy and how to avoid the pitfalls she experienced and learned from.|
Part V: The Payoff
|Real-world ROI results where gamification pays for itself and then some. Gamification sounds good, but does it make financial sense? Molly will take you through several case studies- with ROI results- where gamification paid off and explain why.|
When & Where
Digital Media Wire
Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 11 major conferences, publishes daily newsletters and directories, and operates the popular www.dmwmedia.com news and community portal.