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Gamification Part III: Best Practice

Silicon Valley Web Builder

Wednesday, June 29, 2011 from 7:00 PM to 10:00 PM (PDT)

Gamification Part III: Best Practice

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Attendee (Early Birds) Sold Out Ended Free $0.00
Attendee Sold Out Ended $5.00 $1.11
Attendee 13 Tickets Ended $10.00 $1.24
Attendee 25 Tickets Ended $15.00 $1.36
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Event Details

Game Night to Jumpstart Summer

SVWB is going to give out many swags in our inventory from past sponsors. It's going to be a night of giving gifts away with Game Play.

Prizes from Microsoft

Swags from Google, AOL, Adobe, O'Reilly, Apress, Pearson...


Jane Pinckard, Associate Director of Center for Games & Playable Media at UC Santa Cruz
Albert Chen,
Assistant Professor, Game Design at Cogswell Polytechnical College
Ronald Mannak, Creator of Air Guiar, Founder & CEO at Yobble
Idan Beck, Creator of gTar, Founder at
Incident Technologies
Kenny Spade, Academic Developer Evangelist at Microsoft

Catherine Aurelio
, User Experience and Creative Direction Lead at Bunchball
Alexander Graham Barnes, User Interface Designer at Samsung R&D


Rob Weed

Dinner & Drink: Included in the event. Sponsored by Hurricane Electric.

7:00pm Networking
7:30pm Presentation
8:30pm Panel

Registration At the door: $20

The Gamification Series (3/30, 4/27, 6/29, 7/27 Silicon Valley) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies and panels delivered by experts. Attend Gamification Series 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game. Learn how to take your specific requirements and turn them into actionable gamification strategies, designs, and development.

Gamification is the use of game play mechanics  for non-game applications , particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.

Jane Pinckard, Associate Director of Center for Games & Playable Media at UC Santa Cruz

Jane Pinckard is associate director of the Center for Games and Playable Media at the University of California, Santa Cruz. She is internationally known for her long-running blog GameGirlAdvance, which explores games and art in a broader cultural context.

Jane came to Santa Cruz from Foundation 9 Entertainment, where she worked in Business Development. As a games journalist, Jane’s writing has been seen in a variety of publications including Salon, Theme Magazine, and Xbox Nation. In 2005, she co-created The 1Up show, a weekly video internet show about game culture for the 1Up Network. An expert in gaming, she has lectured at Stanford University, Carnegie Mellon University and Whitman College and served as a non-resident fellow at Stanford Law School in Lawrence Lessig’s Law in Virtual Societies class. Jane has also spoken at South by Southwest, PAX, and the Game Developers Conference, the industry's leading tradeshow for videogame developers. She is the current Vice Chair of the International Game Developers Association.

Ronald Mannak, Creator of Air Guitar, Founder & CEO at Yobble












Ronald Mannak is the creator behind Air Guitar, turning iphone music app into a game. Changing iPhone music gaming. Previously created Amazon's best selling music toys and bChamp for iPhone, endorsed by Steve Wozniak.



Idan Beck, Creator of gTar, Founder at Incident Technologies

Idan Beck is founder at Incident Technologies. After completing both Undergraduate and Masters of Engineering studies for Electrical Computer Engineering at Cornell University Idan joined Microsoft in Silicon Valley for a few years. Some years after Idan left to found his own consumer electronics start up in the music and entertainment space, Incident Technologies. Incident focused on developing next generation web enabled devices that allow anyone to be able to be a part of a musical experience with no knowledge or previous talent!


Catherine Aurelio, User Experience and Creative Direction Lead at Bunchball

Catherine Aurelio

Catherine Aurelio is the User Experience and Creative Direction Lead at Bunchball, the leader in Gamification. Previously Catherine ran a one person graphic design and photography studio in Santa Cruz, California. She combines creative design ideas and a savvy understanding of the business of marketing to produce the most streamlined solutions for her clients. Catherine’s enjoys helping companies grow by providing a combination of great marketing strategy and really great design.

Alexander Graham Barnes, User Interface Designer at Samsung R&D

Prior to working at Samsung Alexander Barnes owned his own Mobile Game development and graphic company and have been part of the “Mod” community for PC gaming for many years.


Kenny Spade, Academic Developer Evangelist at Microsoft

Kenny graduated from California State University, Chico with a Bachelor's degree in Computer Science in 2008. While at university, Kenny was very active in a number of student organizations, and served as the Events Coordinator, bringing guest speakers in from the Silicon Valley and giving technical presentations to his classmates. Before attending CSU, Chico, Kenny worked for four years as a software developer, maintaining legacy applications in Visual Basic 6, and writing new applications in C#. He currently works at Microsoft as an Academic Developer Evangelist for Northern California. His hobbies include digital photography, surfing, free diving, game development, and writing applications to solve simple problems in complex ways.

Albert Chen, Assistant Professor at Cogswell Polytechnical College

Albert Chen is Assistant Professor at Cogswell Polytechnical College in Sunnyvale and heads the Game Development concentration under Digital Arts and Animation (DAA) program.  He is also the Associate Director for Cogswell’s award-winning Engineering Simulation and Animation Laboratory (ESAL). Mr. Chen has over twelve years of professional game development experience with credits in nearly two dozen game titles and has worked at LucasArts, the 3DO Company, Factor 5 and EA. Besides teaching game design and development, he is  a certified ScrumMaster, gamification consultant, indie developer and lecturer.  He currently sits on the advisory boards of Foothill College and Mission College.  He has a BA in International Relations from UC Davis.

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When & Where

Hurricane Electric Building "The Matrix"
48233 Warm Springs Blvd
Fremont, CA 94539

Wednesday, June 29, 2011 from 7:00 PM to 10:00 PM (PDT)

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Silicon Valley Web Builder

Silicon Valley Web Builder (SVWB) is where you build your vision of technology. Our mission is to become the leading web organization in Silicon Valley. We promote technological innovations and address technical challenges facing the web community. http://www.svwebbuilder.com

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Gamification Part III: Best Practice
Fremont, CA Events Class

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