On October 27th creative agencies, brands and content owners will have the opportunity to discover what opportunities await them in the games space. Gamification is projected to be a $2.8 billion market by 2016. Already, 40% of the online population are regular players of online games, and brands are waking up to the need to target and engage with these players.
From ingame advertising and branded virtual goods, through advergames to gamification, this conference will explore all the avenues that organizations can explore to enhance customer and audience engagement using games, game mechanics and gamification. The venue will be the Cavendish Conference Centre, America Square (closest Tube is Tower Hill). For more information, visit www.gamesforbrands.com