ABOUT THIS CLASS
Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing campaign. Whether you’re a marketing manager, entrepreneur, or just have an interest in marketing, this class is the perfect way to get started or expand your knowledge.
- Understand the inbound marketing methodology, outbound marketing, and how they can work for you.
- Develop customer personas and lifecycle stages to maximize marketing benefits.
- Discover best blogging practices, landing page designs, and email marketing examples that work.
- Learn effective and cost-efficient (sometimes free) methods to improve site traffic and lead generation.
- Find out about marketing automation and other example marketing strategies for all businesses.
ABOUT THE INSTRUCTOR
Danny Chan is the Marketing Manager at Imagine Easy Solutions, a New York-based education technology company. With over four years of marketing experience, primarily in startups and small businesses, Danny is an expert in developing effective digital marketing strategies on a budget. Combined with his formal education in psychology, he will share with you the nuances of understanding target demographics and how best to market effectively for all types of businesses.
ABOUT GENERAL ASSEMBLY
Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution, located in the Flatiron District, that transforms thinkers into creators through education in technology, business and design at nine campuses across four continents.
ABOUT THE FLATIRON/23RD STREET PARTNERSHIP
The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. This is accomplished by maintaining a clean and safe environment for the district's businesses, residents, and visitors; by spearheading area improvement projects; and by marketing the diverse businesses and retail options in this vibrant and historic neighborhood.