G2 Marketing in the Round: Washington, DC
Thursday, June 21, 2012 from 4:00 PM to 7:30 PM (EDT)
Join us for the G2 discussion and launch party based on the book Marketing in the Round by Gini Dietrich and Geoff Livingston. Que Publishing has provided complimentary copies for the first 50 attendees!
The book details how to integrate diverse marketing disciplines from PR and advertising to social media and direct marketing in a full-scale multichannel program.
This training provides useful tips on:
- How to form your marketing round
- What are the best methods to develop an integrated multichannel marketing program
- Which approaches work best based on your marketing round's strengths
- How to measure your results
- How to integrate social media
- Best practices based on panel and attendee experiences
Gini Dietrich leads off with her opening keynote on breaking down silos and transforming corporate culture to empower integrated marketing.
Geoff Livingston follows with a training on multichannel marketing approaches and selecting tactics.
Finally, the two authors form a panel to discuss best practices in integrated multichannel marketing programs.
The event is concluded with a networking reception with cocktails and hors d'ouvres. Every attendee receives a autographed copy of Marketing in the Round.
Special thanks to AARP for hosting and sponsoring the event, and to Pappas Group and SpeakerBox for serving as a promotional sponsors. Tickets are $35 to pay for food, beverages and books. We are still seeking event sponsors.