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G2 Marketing in the Round: Washington, DC

Ann Tran and Geoff Livingston

Thursday, June 21, 2012 from 4:00 PM to 7:30 PM (EDT)

Washington, DC

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Multichannel Marketer 67 Tickets Ended $35.00 $2.92

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Event Details


Join us for the G2 discussion and launch party based on the book Marketing in the Round by Gini Dietrich and Geoff Livingston. Que Publishing has provided complimentary copies for the first 50 attendees!

The book details how to integrate diverse marketing disciplines from PR and advertising to social media and direct marketing in a full-scale multichannel program.

This training provides useful tips on:

  • How to form your marketing round 
  • What are the best methods to develop an integrated multichannel marketing program
  • Which approaches work best based on your marketing round's strengths
  • How to measure your results
  • How to integrate social media
  • Best practices based on panel and attendee experiences

Gini Dietrich leads off with her opening keynote on breaking down silos and transforming corporate culture to empower integrated marketing.

Geoff Livingston follows with a training on multichannel marketing approaches and selecting tactics. 

Finally, the two authors form a panel to discuss best practices in integrated multichannel marketing programs.

Joining the panel will be a member of the AARP social media team, and local marketing expert Lisa Byrne from the Pappas Group.   

The event is concluded with a networking reception with cocktails and hors d'ouvres. Every attendee receives a autographed copy of Marketing in the Round.


Special thanks to AARP for hosting and sponsoring the event, and to Pappas Group and SpeakerBox for serving as a promotional sponsors. Tickets are $35 to pay for food, beverages and books. We are still seeking event sponsors.



 

 

Have questions about G2 Marketing in the Round: Washington, DC? Contact Ann Tran and Geoff Livingston
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When & Where


601 E St NW
Washington, DC 20004

Thursday, June 21, 2012 from 4:00 PM to 7:30 PM (EDT)


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Organizer

Ann Tran and Geoff Livingston

Geoff Livingston is an author, photographer and founder of Tenacity5 Media. He helps companies and nonprofits develop outstanding marketing programs. 

Ann Tran is a social media consultant, travel and tech writer. She loves nature and wine, and is a Forbes Top 10 social media influencer.   

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