Fundamentals of Facebook Advertising
This class is part of the Digital Marketing Skills Series.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
- Types of Facebook ad offerings
- How to target your ad
- Using page promotion and boosted posts
- The elements of a great ad
Please note our NEW CLASSROOM LOCATION!
290 Congress Street, Boston 02210
Take the elevator to the 7th floor. You will be asked to show a photo ID on arrival.
About the Instructor
Noah Freeman is the Vice President of Acquisition and Analytics of Social Fulcrum, a digital marketing agency in NYC and Boston. In addition, he manages the online customer acquisition campaigns for Testive and Working Advantage. Noah's an expert in Facebook advertising, in addition to having heavy experience in search retargeting, site retargeting, custom audiences, automated email management, email marketing, & lead nurturing. A graduate of Harvard, Noah most recently attended Startup Institute Boston in the technical marketing track.
When & Where
Intelligent.ly helps rapidly scaling startups grow their managers into highly effective leaders through its management development Exchange program (new managers), EMERGE program (individual contributors), company communication workshops, and special events.
Founded in 2012 by Sarah Hodges and Dave Balter as a way to connect the tech community, Intelligent.ly is Boston’s go-to organization for leadership development.