Full Funnel Marketing: How to Impact Every Stage of the Buyer’s Journey

Hey, Seattle Marketers!

Marketing success today requires far more than delivering leads to sales – it requires a full-funnel approach that addresses every stage of the buying journey and sales process.

A true full-funnel approach requires tight coordination between the marketing and sales departments. You are both working towards the same end-goal: new clients and increased revenue, so why not collaborate from the start?

We are going back to the basics to address specific best practices, habits and proven methods used by modern B2B marketers to increase the measurable impact of their work.

Join us for this full agenda with speakers, panelists, and a complimentary happy hour to close it all out:

• 3:00 - 3:30pm - Check-in
• 3:30 - 4:15pm - Megan Heuer, VP and Group Director, SiriusDecisions
• 4:30 - 4:50pm - Jon Miller, CEO and Co-Founder, Engagio
• 5:00 - 5:45pm - Panel Discussion with: Sangram Vajre (Terminus), Michael Korch (Qumulo), Emily Wingrove (Social123), and Christine Vermes (Full Circle Insights)
• 5:45 - 6:30pm - Cocktail Happy Hour