Frontier Fiesta is the University of Houston's oldest and proudest tradition. Established in 1940, it began as a festival to promote the University of Houston when the University first moved from downtown Houston to its present location. For more information on Frontier Fiesta Click Here. To support Marc Benitez as Mr. Fiesta, Please Click Here. More information on Ticket Prices to come in the next two weeks. We will inform you when those are available Currently the ticket below is for RSVP purposes only. The actual sponsorship ticket will be provided to your as soon as it is available. To purchase a sponsorshop, click here.