From Silo'd to Syncro'd: Merging Individual Program Messages & Marching Under Your Organizational Banner
Presented by Tara Collins, Watershed Agricultural Council
So, your organization has a couple different programs and they all work independently of each other in reaching out to their respective audiences. But when you really look at it, are those programmatic messages in line with your organization's overall message, goals and strategic plan?
This 90-minute working session will guide you through a series of questions: * What are my organization's mission, vision, values and overall goals/strategic plan? * Is our marketing strategy in line with that umbrella plan and goals? * What messages are your programs sharing and with what audiences? * Are those in line with the organization's marketing plan and target audiences? * What needs to change and how will you change it? If not you, then who? * How can you blend and cross-promote programs while maintaining an organizational identity?
You'll leave this working session with something to work on once back in the office. Case studies, work sessions, brainstorming, and Q&A will help guide you through the process. Having trouble reconciling messages at your organization? Bring your Problem Child to this session and get feedback from the group. Please feel free to bring examples of how your nonprofit is integrating messaging and branding to share at the workshop.
1. Discover how to bring your organization’s silo’s messaging under one roof.
2. Simple tools can help you bring everyone together.
3. Demonstrate the value of branded messaging to your organization’s bottom line.
Location: FoxCare Center's Education Room
FoxCare Center's Education Room
1 FoxCare Drive
When & Where
New York Council of Nonprofits, Inc. (NYCON)
Founded in 1927, NYCON is a 501(C)(3) membership-based, mission-driven, statewide association of diverse charitable nonprofit organizations. With over 2,800 members, we work to build the capacity of nonprofits and communities to enhance the quality of life through responsive, cost-effective service. Our mission-based activities are enhanced by two subsidiary corporations: Innovative Charitable Initiatives, Inc., and Council Services Plus.