From React to Ignite: Building a Positive Hospitality Brand Online
Tuesday, February 19, 2013 from 6:00 PM to 8:00 PM (EST)
Ninety-two percent of consumers around the world say they trust word-of-mouth above all other forms of advertising. This fact is especially apparent in the hospitality and restaurant industry where sites like Yelp receive 84 million unique visitors per month and reviews are largely written about dining and travel experiences.
In today’s connected era a bad review posted in an instant has the potential to reach millions. It’s easy for brands to get in a rut where their focus shifts from providing good experiences to combating negative ones. Hospitality brands – from Fortune 500 companies to local, small businesses – are relying on new strategies to enhance their reputation online. They’re utilizing new platforms to reward loyal fans and create engaging content all while maintaining a commitment to customer service.
Join our panel of experts for a lively conversation on Tuesday, February 19 from 6-8 pm.
- Lisa Byrne, Social Strategist for Pappas Group, Founder of DCeventjunkie, Co-Founder of DC Wine Week
- Tara Lewis, Regional Director of Marketing for Yelp
- Laura Wilson, Social Media Manager for Hilton Hotels & Resorts
- Katy Adams, Marketing Manager for Clyde's Restaurant Group
- Monica Bhide, Food, Culture and Lifestyle Writer
- Luigi Diotaiuti, Chef/Owner of Al Tiramisu
Hosted by: Lisa Byrne, Pappas Group & Shashi Bellamkonda, Web.com
Sponsored by: Pappas Group & The Hamilton
When & Where
Pappas Group is an award-winning, independent creative agency passionate about constructing insight-driven concepts. We've purposely built a small, nimble agency where creative, strategy, technology, media, and marketing collide to build brand experiences people love. Our client relationships are open and honest because we believe ideas should flow freely, opinions be voiced and we should all work toward a radically, simple concept: Deliver Big.