Join FRLA as we explore new business trends and how to maximize your investments in today’s economy. The FRLA Marketing Summits feature world-class presenters offering unique insight into how hospitality can make the most of cost-effective social media and traditional four-walls marketing tools.
Our annual summit will be headlined by Anthony Melchiorri, host of Travel Channel’s “Hotel Impossible.” Anthony has over 20 years of tourism sales, marketing and branding experience. He’s helped hospitality businesses thrive in highly competitive cities and now, he will share his hard-earned tourism expertise and surely some interesting stories with all of us at FRLA’s Marketing/Operations Summit.
|Tuesday July 29th|
|The Future of Florida presented by VisitFlorida|
|Keynote: Anthony Melchiorri of "Hotel Impossible"|
|2:15pm||Breakout Session 1|
|3:15pm||Breakout Session 2|
|4:15pm||The Bourbon and Beer Boom: Cocktails and Craft Beer - Panel Discussion|
|7:00pm||Dinner at Columbia [shuttle provided]|
|Wednesday July 30th|
|7:30am||Exhibitor Breakfast / Extended Registration|
|8:20am||Keynote: Big Data presented by Technomic|
|9:00am||Breakout Session 3|
|10:00am||Keynote: Robert Irvine of "Restaurant Impossible"|
|11:00am||Breakout Session 4|
|12:00pm||Breakout Session 5|
|NRA Award Presentation|
|Successful Women in Food Service and Hospitality - Panel Discussion|
Past topics include managing online reviews; text and email marketing; building loyalty and marketing through Facebook, Twitter and other social media; increasing your web presence through SEO and more! This event offers relevant information for hoteliers, restaurateurs and suppliers alike.
When & Where
Florida Restaurant and Lodging Association
The Florida Restaurant & Lodging Association is among the most influential trade associations in Florida. The association was established in 1946 to represent the restaurant industry. Since that time, the scope of FRLA’s representation has expanded to include the entire hospitality industry including lodging establishments, restaurants and thousands of suppliers to the industry. The association counts among its members some of the largest businesses in each of these categories.