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FRLA's 2014 Marketing + Operations Summit

Florida Restaurant and Lodging Association

Wednesday, July 30, 2014 at 11:00 AM - Thursday, July 31, 2014 at 3:30 PM

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Event Details

Join FRLA as we explore new business trends and how to maximize your investments in today’s economy. The FRLA Marketing Summits feature world-class presenters offering unique insight into how hospitality can make the most of cost-effective social media and traditional four-walls marketing tools.

Our annual summit will be headlined by Anthony Melchiorri, host of Travel Channel’s “Hotel Impossible.” Anthony has over 20 years of tourism sales, marketing and branding experience. He’s helped hospitality businesses thrive in highly competitive cities and now, he will share his hard-earned tourism expertise and surely some interesting stories with all of us at FRLA’s Marketing/Operations Summit.


Time Session
Tuesday July 29th  
11:30am  Registration Opens
 12:30pm Welcome 
  The Future of Florida presented by VisitFlorida 
  Keynote: Anthony Melchiorri of "Hotel Impossible" 
 2:15pm  Breakout Session 1
3:15pm  Breakout Session 2
 4:15pm  The Bourbon and Beer Boom: Cocktails and Craft Beer - Panel Discussion
 7:00pm  Dinner at Columbia [shuttle provided]
 Wednesday July 30th  
 7:30am  Exhibitor Breakfast / Extended Registration
8:20am  Keynote: Big Data presented by Technomic
9:00am  Breakout Session 3
10:00am  Keynote: Robert Irvine of "Restaurant Impossible"
 11:00am  Breakout Session 4
 12:00pm  Breakout Session 5
 1:00pm  Lunch
   NRA Award Presentation 
   Successful Women in Food Service and Hospitality - Panel Discussion


Past topics include managing online reviews; text and email marketing; building loyalty and marketing through Facebook, Twitter and other social media; increasing your web presence through SEO and more!  This event offers relevant information for hoteliers, restaurateurs and suppliers alike.

Have questions about FRLA's 2014 Marketing + Operations Summit? Contact Florida Restaurant and Lodging Association

When & Where

Hilton Tampa Downtown
211 N Tampa St
Tampa, FL 33602

Wednesday, July 30, 2014 at 11:00 AM - Thursday, July 31, 2014 at 3:30 PM

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Florida Restaurant and Lodging Association

The Florida Restaurant & Lodging Association is among the most influential trade associations in Florida. The association was established in 1946 to represent the restaurant industry. Since that time, the scope of FRLA’s representation has expanded to include the entire hospitality industry including lodging establishments, restaurants and thousands of suppliers to the industry. The association counts among its members some of the largest businesses in each of these categories. 

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FRLA's 2014 Marketing + Operations Summit
Tampa, FL Events Conference Business

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